Al Chilazo (Mini-Lotto): Mechanic
10,000 grand will fall to you. Al Chilazo!
Al Chilazo means in Guatemalan slang: Quick
Advertising Agency: TBWA, Guatemala
Creative Director: Luis Felipe Asteguieta T. "Tigui"
Art Directors: Caja Digital
Copywriters: Chalí, Michael Alfaro
Illustrators: Caja Digital / Polotronix
Photographer: Caja Digital
Additional credits: Daphne Jaeger
7 Comments
I don't understand the artwork, may be cultural though. I just don't get it and it looks a bit psychotic. It doesn't look like something I would want to have anything to do with.
Culture In Ads: www.culturaltheology.org
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This guy seems to be having sex with money
http://www.navinharish.org
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Yeah he is... James Brown Junior is really making sweet sweet love to that big wad of cashis.
nah...he's a mechanic in a garage for car repairs. and these guys mostly are found under cars doin sumthin or the other, tryin 2 fix cars...hence the posture!
~ old habits die hard, older ones never do ~
Nah, these are just mediocre, I notice the guy inthis looks like a young James Brown though, which was cool.
We're going to need more lube.
Great photography (this one and the bakery are really good), the only thing I would change is the text. I think it should be 10-grand (10,000).
Idea is nice... I like it...
M M Rahman akash
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