Al Ain Desert Wildlife Park: Leopard

Now open till midnight.

Advertising Agency: Bates Pangulf, Dubai, UAE
Creative Directors: Prasanna Hegde
Copywriter: Prasanna Hegde
Art Directors: Richard Nugent, Rajaram Ojha
Others: Arif Ladhabhoy, Aziz Memon

39 comments

LessTalkMoreMock's picture
LessTalkMoreMock
104 pencils

Except, leopards are nocturnal so...they would be sleeping during the day normally. A little research, that's all. it takes 5 minutes.

Guest's picture
Guest

ouch. ;)

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Actually it looks like a daytime shot. Thus the need for the animals to wear a sleeping mask during the day and for visitors to come see them at night when they are more active.

--------------
"I have a screen name because not having one is for pussies."

Guest's picture
Guest

nice quote

elnietodeNicho's picture
elnietodeNicho
360 pencils

a little attention, that's all. it takes 5 seconds.

LessTalkMoreMock's picture
LessTalkMoreMock
104 pencils

I'll walk you through this one egarcia. It's within the normal course of events for this animal to be active at night and sleep through the day hence, this ad doesn't work. The ad with the gorilla does work because the sleeping mask leads us to believe the gorillas had a particularly late night because the zoo is open late and not because they would have been up anyway because of a behavior trait developed over the course of a thousand or so years.

Guest's picture
Guest

fuck off zoo nerd

LessTalkMoreMock's picture
LessTalkMoreMock
104 pencils

Ask mom for an account.

Crisp One's picture
Crisp One
2007 pencils

hmmm....... i thought i was already signed in

:::::clears throat:::::

fuck off zoo nerd

Dale's picture
Dale
370 pencils

You do realise that the sleeping mask is used during the normal sleeping hours, right? I'm all for mocking but you're way off base here. These aren't bad ads, at least, not for why you think they are.

- The only thing rarer than a good ad is a good guest comment -

- The only thing more rare than a good ad is a good guest comment -

wallcore3's picture
wallcore3
33 pencils

hahaha yeah, they sucked at this...

izmild's picture
izmild
770 pencils

They don't sleep until midnight? Smart, but Unfortunately it doesn't catch the attention maybe because the art work just plain.

Guest's picture
Guest

So... if every animal is sleeping during the day, no use to go.

Clever, if you work for the competition.

Guest's picture
Guest

There are so many other ways to make this a campaign aside from the blinders, why are all of these the same?

Guest's picture
Guest

pobres animales

Guest's picture
Guest

Es realmente necesario el cubreojos??

Guest's picture
Guest

mmmm ya abian sacado una campaña similar en guatemala hace ya unos años...

Guest's picture
Guest

Hermano, si vas a escribir algo en una pagina que todo el mundo, literal, TODO EL MUNDO VISITA, mínimo checa que no tengas faltas de ortografía! "habían" se escribe con "H" ¡con "H"! ¡¡¡Y con acento!!! ¡Tu redacción es pésima! ¿Eres publicista? QUE PENA PARA EL MEDIO, EN SERIO.

Guest's picture
Guest

"checa" no es una palabra en español... igual gracias por semejante aporte a la página

Guest's picture
Guest

Por supuesto que es una palabra en español, se llama anglisismo. Checalo otra vez. Gracias!

Guest's picture
Guest

página lleva acento.
el qué de qué pena se escribe con acento, es pronombre demostrativo.
si el comment de abajo es tuyo, chécalo lleva acento también.
después de ortografía, te sobra un ! y te falta un .
no puedes decir que todo el mundo visita esta página, no literalmente.
jamás debes usar tres signos de exclamación juntos.
lo único peor que alguien que critica la ortografía de los comments en internet, es alguien que los critica escribiendo mal.
ciao.

Guest's picture
Guest

Tambien "checa" que turedaccion tiene mas errores que la que estas criticando, checa no es una palabra, " acento" se dice tilde, y lo PEOR DE TODO ES QUE "ICON" TAMPOCO ES UNA PALABRA Y ES LA BURRADA MAS GRANDE QUE VI, QUERRAS DECIR " Y CON"???????TU TAMPOCO ERES REDACTOR.

Guest's picture
Guest

stop commenting in spanish please!!!! and even there's a misspelling there "habian" is written with an "H" are you sure you are an advertiser??? you should be ashamed!

Guest's picture
Guest

was cannes finalist, won new york medal and epica silver, funny that ;)

DarkSide's picture
DarkSide
1068 pencils

This ad was a shortlist at Cannes? Are you sure?

elyoshiro's picture
elyoshiro
545 pencils

Ya se hizo en Guatemala.

Guest's picture
Guest

does all advertising now have to be reality, god all those drumming gorillas there everywhere!!

mith85's picture
mith85
242 pencils

Funny stuff. But the same ad x 3.

Guest's picture
Guest

El de Guatemala es mejor.

Guest's picture
Guest

if it's open---why is he sleeping??? Plus, that's a night-active animal i think. Not quite sure the message is going to work...

----i hate p.s. messages

Guest's picture
Guest

Seen.

RyoJiKuB's picture
RyoJiKuB
70 pencils

very cute

i love it

^^

Guest's picture
Guest

Already seen, already done, bad work indeed.

raju's picture
raju
63 pencils

oh.. really nice... good thought

Guest's picture
Guest

This campaign is a classic ink-blot test of the calibre of ad-contest juries or the quality of evaluation. What were they wearing? Eyeshades?

copyanalysis's picture
copyanalysis
62 pencils

Done

Guest's picture
Guest

hmmm... I already saw something like that. take a look: cajadigital.blogspot.com

Guest's picture
Guest

hmmm... I already saw something similar. look: http://cajadigital.blogspot.com

Blair Semenoff's picture
Blair Semenoff
651 pencils

I think its cute and would catch the attention of any child.....and they are the ones most likely to sell the idea of going to the zoo, so very effective advertisement.

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