Al Ain Desert Wildlife Park: Leopard
Now open till midnight.
Advertising Agency: Bates Pangulf, Dubai, UAE
Creative Directors: Prasanna Hegde
Copywriter: Prasanna Hegde
Art Directors: Richard Nugent, Rajaram Ojha
Others: Arif Ladhabhoy, Aziz Memon
39 Comments
Except, leopards are nocturnal so...they would be sleeping during the day normally. A little research, that's all. it takes 5 minutes.
Critical Intent Adblog
ouch. ;)
Actually it looks like a daytime shot. Thus the need for the animals to wear a sleeping mask during the day and for visitors to come see them at night when they are more active.
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"I have a screen name because not having one is for pussies."
nice quote
a little attention, that's all. it takes 5 seconds.
I'll walk you through this one egarcia. It's within the normal course of events for this animal to be active at night and sleep through the day hence, this ad doesn't work. The ad with the gorilla does work because the sleeping mask leads us to believe the gorillas had a particularly late night because the zoo is open late and not because they would have been up anyway because of a behavior trait developed over the course of a thousand or so years.
Critical Intent Adblog
fuck off zoo nerd
Ask mom for an account.
Critical Intent Adblog
hmmm....... i thought i was already signed in
:::::clears throat:::::
fuck off zoo nerd
You do realise that the sleeping mask is used during the normal sleeping hours, right? I'm all for mocking but you're way off base here. These aren't bad ads, at least, not for why you think they are.
- The only thing rarer than a good ad is a good guest comment -
- The only thing more rare than a good ad is a good guest comment -
hahaha yeah, they sucked at this...
we are the champions my friends
They don't sleep until midnight? Smart, but Unfortunately it doesn't catch the attention maybe because the art work just plain.
izmild
http://uniquetvcomm.blogspot.com
So... if every animal is sleeping during the day, no use to go.
Clever, if you work for the competition.
There are so many other ways to make this a campaign aside from the blinders, why are all of these the same?
pobres animales
Es realmente necesario el cubreojos??
mmmm ya abian sacado una campaña similar en guatemala hace ya unos años...
Hermano, si vas a escribir algo en una pagina que todo el mundo, literal, TODO EL MUNDO VISITA, mínimo checa que no tengas faltas de ortografía! "habían" se escribe con "H" ¡con "H"! ¡¡¡Y con acento!!! ¡Tu redacción es pésima! ¿Eres publicista? QUE PENA PARA EL MEDIO, EN SERIO.
"checa" no es una palabra en español... igual gracias por semejante aporte a la página
Por supuesto que es una palabra en español, se llama anglisismo. Checalo otra vez. Gracias!
página lleva acento.
el qué de qué pena se escribe con acento, es pronombre demostrativo.
si el comment de abajo es tuyo, chécalo lleva acento también.
después de ortografía, te sobra un ! y te falta un .
no puedes decir que todo el mundo visita esta página, no literalmente.
jamás debes usar tres signos de exclamación juntos.
lo único peor que alguien que critica la ortografía de los comments en internet, es alguien que los critica escribiendo mal.
ciao.
Tambien "checa" que turedaccion tiene mas errores que la que estas criticando, checa no es una palabra, " acento" se dice tilde, y lo PEOR DE TODO ES QUE "ICON" TAMPOCO ES UNA PALABRA Y ES LA BURRADA MAS GRANDE QUE VI, QUERRAS DECIR " Y CON"???????TU TAMPOCO ERES REDACTOR.
stop commenting in spanish please!!!! and even there's a misspelling there "habian" is written with an "H" are you sure you are an advertiser??? you should be ashamed!
was cannes finalist, won new york medal and epica silver, funny that ;)
This ad was a shortlist at Cannes? Are you sure?
I comment the comments
Ya se hizo en Guatemala.
Yoshiro
does all advertising now have to be reality, god all those drumming gorillas there everywhere!!
Funny stuff. But the same ad x 3.
El de Guatemala es mejor.
if it's open---why is he sleeping??? Plus, that's a night-active animal i think. Not quite sure the message is going to work...
----i hate p.s. messages
Seen.
very cute
i love it
^^
Already seen, already done, bad work indeed.
oh.. really nice... good thought
raju das.
This campaign is a classic ink-blot test of the calibre of ad-contest juries or the quality of evaluation. What were they wearing? Eyeshades?
Done
hmmm... I already saw something like that. take a look: cajadigital.blogspot.com
hmmm... I already saw something similar. look: http://cajadigital.blogspot.com
I think its cute and would catch the attention of any child.....and they are the ones most likely to sell the idea of going to the zoo, so very effective advertisement.
http://www.truactionflix.com