Al Ain Desert Wildlife Park: Gorillas

Now open till midnight.

Advertising Agency: Bates Pangulf, Dubai, UAE
Creative Directors: Prasanna Hegde
Copywriter: Prasanna Hegde
Art Directors: Richard Nugent, Rajaram Ojha
Others: Arif Ladhabhoy, Aziz Memon

18 comments

izmild's picture
izmild
770 pencils

It means they're not sleep until midnight...? Unfortunately, the art work doesnt work well...

Guest's picture
Guest

So, the visitors will go to see the animals sleeping?

NatalieM's picture
NatalieM
1687 pencils

Those animals were up so late they had to sleep in!

Guest's picture
Guest

if they have unrealistic sleeping gorillas...i wouldn't visit

Guest's picture
Guest

Seen.

Guest's picture
Guest

Seen.

Crisp One's picture
Crisp One
2007 pencils

This ad doesn't work cuz one of the most common ways that wildlife experts estimate the number of gorillas in an area is to count the number of nests, which are often easier to spot than the actual apes . Gorilla nest building usually occurs in trees or on the ground, and these apes use branches and leaves as their mattresses. Usually, ground nests are made of herbaceous plants, but the materials vary according to season and what's available Generally, they construct their beds more often on the ground than in trees . This nest-building behavior isn't unique to gorillas. In fact, all great apes build nests . Just like your bed at home, ape nests provide comfort, warmth and protection.

sleeping gorilla
Cyril Ruoso/JH Editorial/Getty Images
Counting abandoned gorilla nests is the most common way that wildlife experts estimate the size of gorilla populations.

However, the handmade lodgings are more like sleeping bags than beds since they're intended for temporary use. Great apes practice nomadic living patterns, migrating from place to place in accordance with fruit or vegetation abundance. On average, gorilla troops travel 0.24 to 0.60 miles (400 to 1,000 meters) daily [source: SeaWorld]. As vegetarians, their diet relies on seasonal crops and plants. And as the largest of the great ape species, gorillas can put away a heap of food. The average adult male gorilla will eat up to 40 pounds (18 kilograms) of fruits and veggies each day [source: San Diego Zoo].

Chimpanzees may reuse old nests, especially near trees that are bearing fruit . Gorillas, on the other hand, rarely sleep in the same nest twice and build a fresh one every evening. In a study on the reuse of western lowland gorilla nests, these animals slept in only 4.1 percent of existing beds more than once . Illustrating their preference for fresh bedding, the gorillas returned to more than a third of original bedding sites and made new ones .

Abandoned nests hold a wealth of information about their former tenants that researchers use to assess the health of ape groups. First, there's the number of nests, which gives an approximation of the population size. Adults sleep in their own individual nests, but baby gorillas sleep with their mothers until the age of 3, after which they'll build their own nests [source: Estes and Otte]. Second, researchers can extract hair samples in order to examine individuals' health. And finally, we can't leave out the importance of feces. Droppings indicate food abundance and contain olfactory distinctions between the different species for precise identification.

Some primatologists and evolutionary biologists consider nest building to be a form of behavioral adaptation passed along to hominids . Observation of nesting behavior has highlighted social aspects involved with this form of bedding. Within these nests, gorilla troops sleep in groups, groom each other, play together and sometimes mate . Also, since all great apes share this nest-building behavior, that makes it more probable that the behavior evolved from a common ancestor rather than developing independently in each species .

So the next time you feel a pang of guilt about splurging on your 500-thread count Egyptian cotton sheets and down comforter, you can put your mind at ease. Comfortable bedding is a natural creature comfort.

So, you see this ad can't POOOSSIBLY work cuz there is no nest. All it takes is like, like, like, 5 minutes of research guyshhh.

Guest's picture
Guest

um, this is just an ad, edward? most people going to zoos don't really care for these details?

Crisp One's picture
Crisp One
2007 pencils

i was being facetious...see the first ads comments

Guest's picture
Guest

Hey this is just an idea at work. Let's not take it so seriously!

Guest's picture
Guest

Already seen and much better done!

Guest's picture
Guest

ya se hizo para zoo de buenos aires. Pero en si la idea es buena.

amitkaria's picture
amitkaria
22 pencils

I think the concept is very nice.... Art work is also very nicely done...

Gud work !!

Guest's picture
Guest

Digital retoucher ?!!!

Guest's picture
Guest

Digitial Illustrator ? !!!

rachael.jones's picture
rachael.jones
50 pencils

i think you should send your entry to social print advertising award organized in India.
11th International Concerned Communicator Award which is open for entries.

The winner gets to win a cash of US $ 11,000. there is no entry fee for this.

Guess u wud like to try ur chance. all u need to do is fill in the entry form, attach ur ad and send it to cca@rajasthanpatrika.com.

u can visit www.concernedcommunicatoraward.org for more details.

Guest's picture
Guest

during these hours you are more likely to see animals sleeping than doing anything

u can visit http://www.clickindia.com/jobs

Guest's picture
Guest

you are right these animals sleep late night and this time is to see them not to do any thing.

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