Akzia Student Journal: Beer Effect, Girl
Excessive consumption of beer affects feminity. It leads to an increase in facial hair and body odor because of an increase in male hormones.
Advertising Agency: M&C Ssaachi / EMCG, Moscow, Russia
Creative director: Alexander Alexeev
Art director: Alexander Kopyltsov
Copywriters: Asya Andreeva, Alexander Kopylov, John Mark Fitzpatrick
Photographer: Stas Solntsev
Postproduction: Alexander Kopyltsov, Stas Kireev
Manager: Julia Khrustcheva
Published: March 2011
12 comments
Increase of facial hair from drinking beer is an urban myth. Body odour isn't but only with excessive drinking. And I'm not surprised this ad comes from Russia.
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Yikes!!!!
Increase in male hormones from drinking beer? How is that?
I'm sure they don't know, but it was in the brief...
Forgot to mention that beer is excessively drunk in Czechh Republic by both men and women and still Czech women are beautiful and feminine - much much more than Russian women. Maybe they should check their fact before stating something like that.
Mixed with weed killer? Maybe. Delicious brew of hops, malt and yeast? No sir.
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