Akzia Student Journal: Beer Effect, Girl

Excessive consumption of beer affects feminity. It leads to an increase in facial hair and body odor because of an increase in male hormones.

Advertising Agency: M&C Ssaachi / EMCG, Moscow, Russia
Creative director: Alexander Alexeev
Art director: Alexander Kopyltsov
Copywriters: Asya Andreeva, Alexander Kopylov, John Mark Fitzpatrick
Photographer: Stas Solntsev
Postproduction: Alexander Kopyltsov, Stas Kireev
Manager: Julia Khrustcheva
Published: March 2011

12 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Increase of facial hair from drinking beer is an urban myth. Body odour isn't but only with excessive drinking. And I'm not surprised this ad comes from Russia.

kleenex's picture
kleenex
34654 pencils

Yikes!!!!

Luikah's picture
Luikah
62 pencils

Increase in male hormones from drinking beer? How is that?

pez's picture
pez
1800 pencils

I'm sure they don't know, but it was in the brief...

Luikah's picture
Luikah
62 pencils

Forgot to mention that beer is excessively drunk in Czechh Republic by both men and women and still Czech women are beautiful and feminine - much much more than Russian women. Maybe they should check their fact before stating something like that.

Anonymous Author's picture
Anonymous Author
1541 pencils

Mixed with weed killer? Maybe. Delicious brew of hops, malt and yeast? No sir.

Write a wise saying and your name will live forever – Anonymous.

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elyoshiro's picture
elyoshiro
546 pencils

bad

joelapompe's picture
joelapompe
3735 pencils

check my book page 254 and you'll see 2 more examples with the same idea!
My book is available at Amazon : http://amzn.to/9o1t4Y

alecoppe's picture
alecoppe
26 pencils

brutal simplicity

alecoppe's picture
alecoppe
26 pencils

brutal simplicity

alecoppe's picture
alecoppe
26 pencils

brutal simplicity

alecoppe's picture
alecoppe
26 pencils

brutal simplicity

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