Akatu Institute for Conscious Consumption: Pollution

More cities. Less forests.

Advertising Agency: Lew´Lara\TBWA, Brazil
Creative Directors: Jaques Lewkowicz, André Laurentino, Victor Sant´Anna, Felipe Luchi
Art Director: Pedro Rosa
Copywriter: Roberto Kilciauskas
Illustrator: Seagulls Fly
Published: September 2009

10 comments

everartz's picture
everartz
7613 pencils

prefect art and idea

| Everartz |

gon_enelcamino's picture
gon_enelcamino
838 pencils

I love this campaign... even tough I think that "more is less" was not necessary"

gon_enelcamino's picture
gon_enelcamino
838 pencils

I love this campaign... even tough I think that "more is less" was not necessary

Guest's picture
Guest

Wow! Amazing art. Wonder how it was done. Is it a 3D render?

Guest's picture
Guest

Perfect!

LeeMoh's picture
LeeMoh
424 pencils

I would agree that art is brilliant. But the concept is not.

Actually when thinking about any line that goes like: "More of something. Less of something else." the FIRST image comes in mind is the "inverse pumping relation" or something similar to what's called in physics "the communicating vases".

Of course developing this FIRST image into such 3D appeal is compensating to good extents.

Nice campaign, overall.

Cheers

bhavdeep's picture
bhavdeep
284 pencils

done and won!!

xia_aix's picture
xia_aix
3 pencils

nice

mikeelrapido's picture
mikeelrapido
1929 pencils

very good

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Juan Cabral's picture
Juan Cabral
709 pencils

I like this idea.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

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