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Carrot stem soup

Agency Network: 
Published/Aired: 
November 2006
Description: 

Print advertisment created by Leo Burnett, Brazil for Akatu Institute, within the category: Public Interest, NGO.

Fight hunger by fighting waste.

Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: J. R. D'Elboux
Copywriter: Gustavo Soares
Photographer: Felipe Hellmeister
Digital Retouching: Furia

Comments (2)

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Highest Rated

adsux's picture
adsux
Activity Score 50

i like the idea...
but i'm not sure it will affect people not to waste their food in order to help hunger in africa...
anyone in strategic planning can help?

true.. i'd like this ad to work, but how?

adsux's picture
adsux
Activity Score 50

i like the idea...
but i'm not sure it will affect people not to waste their food in order to help hunger in africa...
anyone in strategic planning can help?

true.. i'd like this ad to work, but how?

adsux's picture
adsux
Activity Score 50

on the second thought, if you don't put "fight for hunger by fighting waste" it might still can work for "conscious consumption"

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