Akatu Institute: Carrot stem soup

Fight hunger by fighting waste.

Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: J. R. D'Elboux
Copywriter: Gustavo Soares
Photographer: Felipe Hellmeister
Digital Retouching: Furia
Published: November 2006

2 comments

adsux's picture
adsux
50 pencils

i like the idea...
but i'm not sure it will affect people not to waste their food in order to help hunger in africa...
anyone in strategic planning can help?

true.. i'd like this ad to work, but how?

adsux's picture
adsux
50 pencils

on the second thought, if you don't put "fight for hunger by fighting waste" it might still can work for "conscious consumption"

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