Akatu Institute: Banana peel patties

Fight hunger by fighting waste.

Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: J. R. D'Elboux
Copywriter: Gustavo Soares
Photographer: Felipe Hellmeister
Digital Retouching: Furia

November, 2006


DarkSide's picture
1066 pencils

I believe the focus of the campaign is wrong.
People who trow food in the trash can (waste) already know that it could be used as something else...
This campaign only would be good if it created awareness in the "wasters" that this behavior is wrong.
I don't believe that the goal is accomplished.

Yokel's picture
604 pencils

I wasn't aware that you could eat banana peels ...

purplesimon's picture
473 pencils

There was a rumour when I was a student that you could grill them and then smoke them to achieve some kind of trippy experience.

The rumour was rubbish and they left a rather nasty taste in the mouth and an ache in the head.

purplesimon's picture
473 pencils

Ok, that might seem slightly wrong. I'm not suggesting that the advert isn't working or being childish about the subject matter, I was simply answering Yokel's question.

Anyway, did a bit of research on Google and discovered that Banana Peel Patties are cooked up in Brazil. It may also be made in other places. So, to answer Yokel's question properly: yes, banana peels can be eaten.

I like this ad. Clever, informative and you get a free recipe with each ad.

LucasPS's picture
523 pencils

I not getting anything here, and in this case its an ad problem. Whats the product about??? a fundation to help hungry persons? a chef institute?

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