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Fairy tale

Agency: 
Published/Aired: 
March 2012
Description: 

An early pregnancy is no fairy tale.

Advertising Agency: Fuel, Lisboa, Portugal
Art Director: Bruna Gonzalez
Copywriter: João Silva
Creative Directors: Marcelo Lourenço, Pedro Bexiga
Agency Producer: Pedro Silva
Photographer: Frederick Vanzeller
Producer: Garage Photos

Comments (20)

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Highest Rated

Nuno Flores's picture
Nuno Flores
Activity Score 122

Like it !

adverlabs's picture
adverlabs
Activity Score 36

Nice Illustration ...

kleenex's picture
kleenex
Activity Score 43505

nice idea.

sirvan's picture
sirvan
Activity Score 29860

Simple message, good execution.

+++

"I love some things, and don't love some other things."

Tom Megginson's picture
Tom Megginson
Activity Score 548
pierrelastname's picture
pierrelastname
Activity Score 2869

wrong message: your logic, then don't have kids. is this woman married for not?

andylefty's picture
andylefty
Activity Score 4535

Don't love it.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

From what I've heard, no pregnancy is a fairy tale. Is this for a nanny service or an abortion clinic?

ramesh_1ab's picture
ramesh_1ab
Activity Score 102

Sinple and nice execution.

khronos's picture
khronos
Activity Score 998

its a very old idea with a not so very new execution and the message lost in the execution -_- hmmmm

ignitionspark's picture
ignitionspark
Activity Score 212

Nice execution.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

not bad not special!

goranflr's picture
goranflr
Activity Score 259

Is it an early pregnancy what is not a fairy tale, or having lots of kids? Because, being pregnant early doesn't mean that you will have lots of kids, as far as I know. And, also, having lots of kids doesn't necessarily means that you started early (well, in most of the cases, yes, but anyways).

Manoma's picture
Manoma
Activity Score 1108

Yes not so bad, but the message is not really on early pregnancy... but on multiple pregnancy...

manoranjanpattanayak's picture
manoranjanpattanayak
Activity Score 57

so good ads

Robert_G's picture
Robert_G
Activity Score 37

IT'S BASIC :( ... NO CONCEPT, NOTHING!...Fairy Tales literalized

cooldesign's picture
cooldesign
Activity Score 17

not get it

olgamarb's picture
olgamarb
Activity Score 70

Great photography and art direction!

olgaberceanu

Mika HW's picture
Mika HW
Activity Score 19

not happy ending

Nuno Flores's picture
Nuno Flores
Activity Score 122

Like it !

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