Ajit Khimji: Earth Day

Either this is absolute shite, or I am missing something extremely subtle and clever. Godawful typography, boring, pointless, meandering copy, and a light switch? Quit your day job.

Under underwhelming.

just another boring public service ad. not inspiring. no new news. looks too much like One Show copy ads from the 80's.

i wonder if the copywriter should come up with more interesting execution or at least proof reads. ('havemade' from column 3 line 7).

copy doesnt leave an impact. as i go on reading the gone thro lines get erased instantly. and for a switch, its working too hard. too hard to please the intended TG - the award jury.

white space is really good.. thats probably the only thing I can say. cant be bothered to read really cause i hate words.. less word the better.. but I guess if you have this in the newspaper I would read it because of the space.

Bala & Rahul..u guys are dharti pe bojh!
(

i like it. yeah, i know im the odd one out. But this seemed simple and to the point to me.

I support the Earth Day concept, so I do like this one. Just another step towards saving our planet.
http://www.earthhour.org/sign-up

I think this is absolutely bang on - the fact is Earth day comes and goes and none of us actually gives a shit. This ad just holds up a mirror to us and tells us a change in routine can make a difference. Very simple, very true. Well done guys.

My day is a different day.

the intension is clear, but the writing is boring. it could have been so much more memorable.

Good Strategy.. but boss No efforts taken at all on Execution!

"Havemade" from column 3 line 7 proves it!

Very very basic mistake! and client paid for it!

Most of the people tend to forget it!

Overall What a waste...

A beautiful idea... Began well - but somehow lost steam midway, and I guess, concluded way too abruptly.

nice idea but copy needs to be more compelling...

Badddddddddddd

second use of this idea was around 1860