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17 comments

nice gaijin's picture
nice gaijin
815 pencils

Either this is absolute shite, or I am missing something extremely subtle and clever. Godawful typography, boring, pointless, meandering copy, and a light switch? Quit your day job.

Rog's picture
Rog
6094 pencils

Under underwhelming.

>>>> That's not an ad. THIS is an ad.

mrtalented's picture
mrtalented
2175 pencils

just another boring public service ad. not inspiring. no new news. looks too much like One Show copy ads from the 80's.

i wonder if the copywriter should come up with more interesting execution or at least proof reads. ('havemade' from column 3 line 7).

xselva's picture
xselva
78 pencils

copy doesnt leave an impact. as i go on reading the gone thro lines get erased instantly. and for a switch, its working too hard. too hard to please the intended TG - the award jury.

richiethe's picture
richiethe
24 pencils

white space is really good.. thats probably the only thing I can say. cant be bothered to read really cause i hate words.. less word the better.. but I guess if you have this in the newspaper I would read it because of the space.

partho's picture
partho
46 pencils

Bala & Rahul..u guys are dharti pe bojh!
(

chintan ruparel's picture
chintan ruparel
1516 pencils

i like it. yeah, i know im the odd one out. But this seemed simple and to the point to me.

~ old habits die hard, older ones never do ~

Adaddicted's picture
Adaddicted
3435 pencils

I support the Earth Day concept, so I do like this one. Just another step towards saving our planet.
http://www.earthhour.org/sign-up

withalltherespects

rickys's picture
rickys
2 pencils

I think this is absolutely bang on - the fact is Earth day comes and goes and none of us actually gives a shit. This ad just holds up a mirror to us and tells us a change in routine can make a difference. Very simple, very true. Well done guys.

Abra Cadabra's picture
Abra Cadabra
102 pencils

The concept may be there, but the execution falls short. Way, way short.

comAd's picture
comAd
162 pencils

My day is a different day.

idt's picture
idt
44 pencils

the intension is clear, but the writing is boring. it could have been so much more memorable.

a2o's picture
a2o
139 pencils

Good Strategy.. but boss No efforts taken at all on Execution!

"Havemade" from column 3 line 7 proves it!

Very very basic mistake! and client paid for it!

Most of the people tend to forget it!

Overall What a waste...

Shanty Mathew's picture
Shanty Mathew
130 pencils

A beautiful idea... Began well - but somehow lost steam midway, and I guess, concluded way too abruptly.

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

aadi's picture
aadi
230 pencils

nice idea but copy needs to be more compelling...

Saatchi Makak's picture
Saatchi Makak
248 pencils

Badddddddddddd

Charlie_12's picture
Charlie_12
97 pencils

second use of this idea was around 1860

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