Ajax Household Cleaner: Cereal

Nothing's quicker

Advertising Agency: Y&R, New Zealand
Executive Creative Director: Josh Moore
Creative Director: Scott Henderson
Creatives: Tony Haigh, Lisa Dupre
Client Team Directors: Kate Symes, Lisa Li
Planner: Jason Wells
Photographer: Danny Eastwood
Retoucher: Cream Studios
Designer: Tim O'Neill
Account manager: Steph Patton

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22 comments

mmackinven's picture
mmackinven
1564 pencils

Missed a bit :)

salil.sharma's picture
salil.sharma
2272 pencils

very simple & very creative
good job

iamcreative's picture
iamcreative
262 pencils

good one.

everartz's picture
everartz
7589 pencils

i love the art! good job boys, now we'll drop food and wont care :D

| Everartz |

Milan Solanki's picture
Milan Solanki
986 pencils

Creative, yes!

radioheadien's picture
radioheadien
10 pencils
Nike Diesel's picture
Nike Diesel
13339 pencils

Nice find.

killazol1's picture
killazol1
354 pencils

what is done, is done.

advocate's picture
advocate
268 pencils

no

arnwald's picture
arnwald
52 pencils

Great stuff. And, sorry, but not the same as Mr. Clean.

Milan Solanki's picture
Milan Solanki
986 pencils

yes, this one is totally different and better too

radioheadien's picture
radioheadien
10 pencils

not the same ?? O_O

radioheadien's picture
radioheadien
10 pencils

They both talk about quickness of the product, you see similar product been removed and separated. The only difference is the execution. And I prefer the first one

radioheadien's picture
radioheadien
10 pencils

Thks Joe, but personally I prefer the first one (the splash of this last is quite ugly and the background is too simple in my opinion)

arnwald's picture
arnwald
52 pencils

This ad presents an impossible situation (you cannot wipe on air) to express you can clean so fast you could almost do it "before" the disaster. It goes a step beyond in terms of promise and it walks into conceptual language wich is not as literal and easy as the first one that basically plays with reality and pushes it to the limit.

Kikin's picture
Kikin
191 pencils

After reading all this...yeah, it´s done.

Think. Then think again.

karruza's picture
karruza
290 pencils

brilliant ads! nice execution, straightforward message and easy to digest!

bakamono's picture
bakamono
1006 pencils

Zzzzzzz

because therefore it is

Fernando Fernandes's picture
Fernando Fernandes
1390 pencils

Rapidez, beleza, inteligência, boa idéia

mnjj.shrm's picture
mnjj.shrm
16 pencils

sorry but i have seen this idea earlier.it has been done 2-3 time earlier with same product.

mertos's picture
mertos
899 pencils

good.

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