October 2010

Print advertisment created by Y&R, France for Ajax, within the category: House, Garden.

See the brighter side of life.

Advertising Agency: Y&R Paris, France
Creative Director: Carmine Coppola
Associate CD / Art Director: Christophe Frances
Copywriter: Laurent Vergnaud
Agency Producer: Annapaola Rossi
Photographer: Achim Lippoth

Comments (13)

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Highest Rated

Crystal Clear's picture
Crystal Clear
Activity Score 83

best of the bunch

dizzz's picture
Activity Score 80

bad photoshop, normal idea, yet doing the job.

Guest's picture

I just saw the coke side of life...

sloppy4's picture
Activity Score 1494

so your kid giving you a flower is a dissapointment?

Guest's picture

Must be a lot better, I thought crush

Guest's picture

I do not know how to Ads of the world accept this type of work, long live democracy.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Doesn't really make a full 100% sense.

Chris's picture
Activity Score 1985

Why isn't the mum changed into smokin hot milf with d cups? why isn't the kid turned into astro boy?
lame ad.

Jupiter's picture
Activity Score 547

lame art direction...everything else is reflected including the upper side of the door frame...what happened to those drawings pasted on the wall?

commenting just to gather more pencils:-)

Guest's picture

Its really great thought

Billoughsby's picture
Activity Score 5142

There's a common sense explanation for some of these things. (For instance: If they'd realistically reflected the drawings on the wall on the floor, the reflection would hit close to the shoulder of the Ajax bottle. A routine retouch removed the distracting multicolored blob from that area of the image. I'm certain this is all there is to it. The height of the door was left in because for many people -- possibly the client was one of them -- this completes the illusion of reflection.)

People are making this way too complicated, both the thinking behind it and the execution.

That's it.

Guest's picture

really bad. really corny and horrible art direction.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Get it.
Like it.
Lose the tagline.

The Jobless Writer
Will Think for Salary

Crystal Clear's picture
Crystal Clear
Activity Score 83

best of the bunch