Ajax: Fish

A house should smell like a house.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Director: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela, Felipe Gall
Copywriters: Alexandre Vilela, Felipe Gall
Client Team Directors: Adriana Leite, Adriana Anido
Account Director: Valeria Ordonhez
Planners: Fernanda Flandoli, Eliana Yamaguchi
Photographers: Art Luz Estúdio, Donaire
Print Producers: Elaine Carvalho, Flavio Zamboni
Account team: Priscilla Campolina
Account manager: Claudia Menezes
Art Buyer: Monica Beretta
Media team: Gustavo Gaion, Fabíola Sidorenko
Aired: September 2012

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3 comments

cvchitale's picture
cvchitale
1290 pencils

Nicely executed.....

Ed Rapport's picture
Ed Rapport
724 pencils

i think sticking with smelly food concept and not throwing in the shoe would have been better.

whitekaras's picture
whitekaras
115 pencils

shoes can be more common.

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