Agency Network: 
October 2010

Print advertisment created by Y&R, France for Ajax, within the category: House, Garden.

See the brighter side of life.

Advertising Agency: Y&R Paris, France
Creative Director: Carmine Coppola
Associate CD / Art Director: Christophe Frances
Copywriter: Laurent Vergnaud
Agency Producer: Annapaola Rossi
Photographer: Achim Lippoth

Comments (13)

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HappyHour's picture
Activity Score 2381

this works if you don't look or think too much into it. "such good floor shine that it makes things look better"
i don't really like the tag though.. a little too deep for a floor cleaner.

Jotacef's picture
Activity Score 219

I think so too... it could work though

Prime83's picture
Activity Score 497

Another campaign that overpromise. Is It that hard to ask "Planning" for a concrete insight and generate a GOOD idea from that?

Guest's picture

Yes it is.

Dzsoi's picture
Activity Score 8528

Good comment, and I would add the result of this overpromise is that the ad feels forced, as someone bellow pointed out.

Amish's picture
Activity Score 61


burcinistanbul's picture
Activity Score 46

The girl gonna get cold...

tirthomitro's picture
Activity Score 2758

way too forced!

they showed me a picture & i laughed
dignity has never been photographed

atb2005's picture
Activity Score 13557

Advertising is so subjective. There have been so many forced campaigns on here that people (some of you who commented above) liked.. and then forced campaigns like this one that you don't like. I personally think it's ok. Giving it 1 star or 2 is way too harsh.

Dzsoi's picture
Activity Score 8528

Talking about subjectivity... is that a fact that those other campaigns were forced?

CUTIEPIE's picture
Activity Score 347

i agree w/u i dont think is that bad! A mom going through a shopping catalogue might just enjoy this! Easy to understand, simple, ok! maybe a nicer layout, a closer plane would've helped.

Billoughsby's picture
Activity Score 5144

I agree with you atb and cutiepie. Completely.

I have a feeling that this is one of those "uncool" clients, in the heart of most ad people, that no one here would want to admit to working on, and that THAT, rather than the quality of the ads, is the subtext to most these comments.

That's it.

Guest's picture

She looks dead. Like an awkward reflect ghost.