Ajax: Cheese

A house should smell like a house.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Director: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela, Felipe Gall
Copywriters: Alexandre Vilela, Felipe Gall
Client Team Directors: Adriana Leite, Adriana Anido
Account Director: Valeria Ordonhez
Planners: Fernanda Flandoli, Eliana Yamaguchi
Photographers: Art Luz Estúdio, Donaire
Print Producers: Elaine Carvalho, Flavio Zamboni
Account team: Priscilla Campolina
Account manager: Claudia Menezes
Art Buyer: Monica Beretta
Media team: Gustavo Gaion, Fabíola Sidorenko
Aired: September 2012

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5 comments

kleenex's picture
kleenex
30841 pencils

I like it.

cvchitale's picture
cvchitale
1303 pencils

I liked ths one best.....

Pombooie's picture
Pombooie
407 pencils

Hmm. Stinks like sweaty gorgonzola. Not a fan of the campaign I'm afraid.

Aphex's picture
Aphex
264 pencils

Ese queso es caro... y rico.

"Si eres buen copy, presiona alt + F4"

Grrrr's picture
Grrrr
1963 pencils

Strange execution of an interesting idea.

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