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Cereal

Agency: 
Published/Aired: 
May 2012
Description: 

Nothing's quicker

Advertising Agency: Y&R, New Zealand
Executive Creative Director: Josh Moore
Creative Director: Scott Henderson
Creatives: Tony Haigh, Lisa Dupre
Client Team Directors: Kate Symes, Lisa Li
Planner: Jason Wells
Photographer: Danny Eastwood
Retoucher: Cream Studios
Designer: Tim O'Neill
Account manager: Steph Patton

Comments (22)

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Highest Rated

Milan Solanki's picture
Milan Solanki
Activity Score 994

yes, this one is totally different and better too

mmackinven's picture
mmackinven
Activity Score 1608

Missed a bit :)

salil.sharma's picture
salil.sharma
Activity Score 2428

very simple & very creative
good job

Designer Don't Do Different Things
They Do Things Differently

iamcreative's picture
iamcreative
Activity Score 262

good one.

everartz's picture
everartz
Activity Score 7609

i love the art! good job boys, now we'll drop food and wont care :D

| Everartz |

Milan Solanki's picture
Milan Solanki
Activity Score 994

Creative, yes!

radioheadien's picture
radioheadien
Activity Score 10
Nike Diesel's picture
Nike Diesel
Activity Score 13630

Nice find.

killazol1's picture
killazol1
Activity Score 354

what is done, is done.

advocate's picture
advocate
Activity Score 268

no

arnwald's picture
arnwald
Activity Score 52

Great stuff. And, sorry, but not the same as Mr. Clean.

Milan Solanki's picture
Milan Solanki
Activity Score 994

yes, this one is totally different and better too

radioheadien's picture
radioheadien
Activity Score 10

not the same ?? O_O

radioheadien's picture
radioheadien
Activity Score 10

They both talk about quickness of the product, you see similar product been removed and separated. The only difference is the execution. And I prefer the first one

joelapompe's picture
joelapompe
Activity Score 3830

done before, too bad (even if this version is better looking to me) :
http://www.joelapompe.net/2012/05/09/fast-cleaning-ajax-mrproper/

radioheadien's picture
radioheadien
Activity Score 10

Thks Joe, but personally I prefer the first one (the splash of this last is quite ugly and the background is too simple in my opinion)

arnwald's picture
arnwald
Activity Score 52

This ad presents an impossible situation (you cannot wipe on air) to express you can clean so fast you could almost do it "before" the disaster. It goes a step beyond in terms of promise and it walks into conceptual language wich is not as literal and easy as the first one that basically plays with reality and pushes it to the limit.

Kikin's picture
Kikin
Activity Score 210

After reading all this...yeah, it´s done.

Think. Then think again.

karruza's picture
karruza
Activity Score 290

brilliant ads! nice execution, straightforward message and easy to digest!

bakamono's picture
bakamono
Activity Score 1002

Zzzzzzz

because therefore it is

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Rapidez, beleza, inteligência, boa idéia

mnjj.shrm's picture
mnjj.shrm
Activity Score 16

sorry but i have seen this idea earlier.it has been done 2-3 time earlier with same product.

mertos's picture
mertos
Activity Score 904

good.

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