AirWick: Bucket, 1

AirWick with motion sensor

Advertising Agency: EuroRSCG Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Rafal Rys
Copywriter: Magda Banasik
Photographer: Pawel Fabjanski
Published: April 2011

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HappyHour's picture
2387 pencils

Very funny, but one is enough.

CommandZ's picture
2472 pencils

Agreed. This joke only works once.

atb2005's picture
13567 pencils

I love both executions; wouldn't mind a third one. Very nice.

Billybell's picture
373 pencils

yes, one is enough

advertising ninja's picture
advertising ninja
589 pencils

one bucket is enough. you should try to find other methods of flower surprises if you want to make a campaign out of this... like a flower pot on the edge of a window which is destined to fall down when someone opens the window... or a women which will probably throw.. and air fresheners dont exist only in bathrooms, there are lots of options.

mr.x's picture
952 pencils

yes, one is enough, unless the prank is different, but its the same.

saumya's picture
194 pencils

art is beautiful., idea is ok. kind of forced. obviously its scam.

ad loving mad creative

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