AirWick: Bee

Advertising Agency: Euro RSCG, Tel Aviv, Israel
Chief Creative Officer: Ben Sever
Copywriter: Oded nadir
Art Director: bat hen dori /Eran Peretz
Agency producer: Dana Caro
Head of Account management: Maya Cohen
Account Director: Einat Danon
Account Executive: Lital Kedmi
Planner director: Dr. Uri Oren
Planner: Pnina Weismann
Published: July 2011

14 comments

HellFish's picture
HellFish
169 pencils

Come on!!

CuriousPencil's picture
CuriousPencil
4227 pencils

I really hope this hasn't already been done, because it's really simple and effective. And isn't spoiled by copy - whoever made that decision really improved the ad.

Nike Diesel's picture
Nike Diesel
13339 pencils

I agree it's very simple, and probably very effective, but ...
isn't this what a lot of shampoo, and products alike, do very often?
i.e: A shampoo that contains honey oil, or whatever, with some flying bees around the bottle.

esteb's picture
esteb
673 pencils

Don't get

kleenex's picture
kleenex
27986 pencils

What do the two have in common for the ad???

Billybell's picture
Billybell
373 pencils

It smells flowers so the bee thinks its a flower...

_tj_'s picture
_tj_
133 pencils

Love it. Simple, clean and clear.

Billybell's picture
Billybell
373 pencils

Really nice!!!

abake's picture
abake
1256 pencils

Feels like a very old idea.

ace85le's picture
ace85le
3939 pencils

A typical case of an ad that doesn't look nice but is communicative and hence works for the clients.

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bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

direct deal. . . with product..

like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

mujerendiagonal's picture
mujerendiagonal
84 pencils

... really? A bee? This is such a first idea. Not clever at all..

Bob.C's picture
Bob.C
1135 pencils

Like it, is it amazing no, will it sell the product probably. It's not so creative, but workmanlike and very clean (CuriousPencil is right about the lack of copy)

LittleJoe's picture
LittleJoe
345 pencils

Not all the products need a super creative campaign... I think this would sell the product for his target

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