Airtel: Tourist

Don't lose your contacts when you drop your phone.

Advertising Agency: REDIFFUSION Y&R Gurgaon, India
Chief Creative Officers: Ramanuj Shastry, Sagar Mahabaleshwarkar
Executive Creative Directors / Creative Directors: Deepesh Jha
Copywriters: Deepesh Jha, Megha Dutta
Advertiser's Supervisor: Navin Shenoy
Account Supervisor: Jaideep Mahajan
Art Directors: Jaideep Mahajan, Shameem Mohammad, Anunay Rai
Photographer: Tarun Vishwa

38 comments

Wordnerd's picture
Wordnerd
6662 pencils

Ha! that's a good one

Guest's picture
Guest

wow! good stuff. another good work from India. I'm sure that, some 'guests' r going to mess around. :)

picntype's picture
picntype
149 pencils

wow! good stuff. another good work from India. I'm sure that, some 'guests' are going to mess around.

Guest's picture
Guest

I like the idea a lot but this art direction surely is not Cannes worthy. Happy now?

Guest's picture
Guest

ya! agreed. but ideas can take u there sometimes. not every time.

Guest's picture
Guest

que joya de campaña!

Guest's picture
Guest

A little punny though.

pork_eater's picture
pork_eater
664 pencils

Love it !
Simplicity at its best.

Guest's picture
Guest

guess he knew a lot of people in the neighborhood.

Guest's picture
Guest

loveeeee it!

ija4ok's picture
ija4ok
114 pencils

Nice!

sirvan's picture
sirvan
29870 pencils

I like these... but they're all the same. Surely there's more, but different executions?

+++

"I love some things, and don't love some other things."

Disco Munky's picture
Disco Munky
3900 pencils

Love your profile pic.

Doin' it for the points

sirvan's picture
sirvan
29870 pencils

Right backatcha ;)

+++

"I love some things, and don't love some other things."

iloveseneca's picture
iloveseneca
18 pencils

Niceeeeeeee!! How about more "situations"? Like phone drops into the sea while boating? Or how about the toilet bowl? I've dropped my phone in it a couple of times!! hahaha

KESHAV's picture
KESHAV
149 pencils

good idea da.

tirthomitro's picture
tirthomitro
2758 pencils

ya! kinda gets monotonous.

they showed me a picture & i laughed
dignity has never been photographed

jai hind's picture
jai hind
356 pencils

great going guys

jai hind
art director

Ben Joven's picture
Ben Joven
13 pencils

I kinda get it...

talkingisfree's picture
talkingisfree
2586 pencils

This is just a joke.

mpared's picture
mpared
562 pencils

lovely idea and execution well done

Chopper's picture
Chopper
1015 pencils

Properly corrected.

sush's picture
sush
540 pencils

lovely idea n execution nice.n disco m and sirvan, y dnt u guys tak ur lovin somewer else k?

sue

Guest's picture
Guest

Why don't you go in the kitchen where you belong and make me some samosas?

Disco Munky's picture
Disco Munky
3900 pencils

Hey Guest!....Shut up!

Hey Lady!...You wanna make a "sandwhich"?

You can be the filling! Hola!

Doin' it for the points

Guest's picture
Guest
wmatarrita's picture
wmatarrita
9 pencils

Ja, ja, ja, ja... very good. SFX. Clap, clap, clap.

Guest's picture
Guest

JD it your original idea or it's your art director's idea. By the way
your name is published

tony.granger's picture
tony.granger
6 pencils

NIce art. Great work India.

Guest's picture
Guest

jajajajaajajaa
genial

d1pran's picture
d1pran
12 pencils

It's what we call think different....... good one ....

bvital's picture
bvital
198 pencils

very well done guys,good n great idea

cesar7983's picture
cesar7983
21 pencils

qe buena!!!

Muneer Bhatti's picture
Muneer Bhatti
146 pencils

very excellent campaign n nicely executed, i love it.

Muneer Bhatti
muneerbhatti@msn.com
0300 2947 023

K.I.D_PUNK's picture
K.I.D_PUNK
151 pencils

NIce .

Guest's picture
Guest

waw.. absolutely creative

Nalini's picture
Nalini
6 pencils

A lil offside but dats what Airtel wants to boost!!..

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