Airtel: Housewife

Don't lose your contacts when you drop your phone.

Advertising Agency: REDIFFUSION Y&R Gurgaon, India
Chief Creative Officers: Ramanuj Shastry, Sagar Mahabaleshwarkar
Executive Creative Directors / Creative Directors: Deepesh Jha
Copywriters: Deepesh Jha, Megha Dutta
Advertiser's Supervisor: Navin Shenoy
Account Supervisor: Jaideep Mahajan
Art Directors: Jaideep Mahajan, Shameem Mohammad, Anunay Rai
Photographer: Tarun Vishwa

19 comments

picntype's picture
picntype
149 pencils

great again, but what's that pigeon doing there?

Guest's picture
Guest

great direction

Guest's picture
Guest

The pigeon is flying. That's what they do.

Fantastic campaign by the way.

Guest's picture
Guest

But i find it, an unwanted element. be cool :)

remotedt's picture
remotedt
92 pencils

isn't the bird upside down...

kergu's picture
kergu
6790 pencils

está bien...

shahidali's picture
shahidali
4069 pencils

like the drama!

shahid

jai hind's picture
jai hind
356 pencils

adding pigeon makes the scene really dramatic

jai hind
art director

Guest's picture
Guest

how could you come up with stuff like that!? It's brilliant. Feel like i need to guard my phone with my life.
Great job!

Emran Hayat's picture
Emran Hayat
832 pencils

such a nice campaign

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

Good thinking :-)

Guest's picture
Guest

i love it

Notorious's picture
Notorious
631 pencils

Now, that is what I call it entertaining.. simple, neat, clean ad

PEOPLE, Learn

outsmart me, if you can

Bob08's picture
Bob08
749 pencils

Incredible how many SMS need backup.
Why three identical advs?

rolling.stone's picture
rolling.stone
2740 pencils

heu mate its not about saving SMS but its about saving and backup the contacts nos

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~ Quite obviously, I have gathered no moss ! ~

Chopper's picture
Chopper
1015 pencils

Who is that girl watching down under me?
I've not lost my phone. So why should I see death people down there?
You corrected properly the adv in the first one "Tourist" where finally I am the unlucky tourist who lost the phone: no one else.
Text color background to be improved.

Guest's picture
Guest
Guest's picture
Guest

lovely..........

DilipRevar's picture
DilipRevar
264 pencils

Really superb

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