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Airtel: Housewife

Airtel: Housewife
Your rating: None Average: 8.1 (69 votes)

Don't lose your contacts when you drop your phone.

Advertising Agency: REDIFFUSION Y&R Gurgaon, India
Chief Creative Officers: Ramanuj Shastry, Sagar Mahabaleshwarkar
Executive Creative Directors / Creative Directors: Deepesh Jha
Copywriters: Deepesh Jha, Megha Dutta
Advertiser's Supervisor: Navin Shenoy
Account Supervisor: Jaideep Mahajan
Art Directors: Jaideep Mahajan, Shameem Mohammad, Anunay Rai
Photographer: Tarun Vishwa

18 Comments

picntype's picture 148 pencils

great again, but what's that pigeon doing there?

Guest's picture
10

great direction

Guest's picture

The pigeon is flying. That's what they do.

Fantastic campaign by the way.

Guest's picture

But i find it, an unwanted element. be cool :)

remotedt's picture 94 pencils

isn't the bird upside down...

kergu's picture 6352 pencils
8

está bien...

shahidali's picture 3674 pencils

like the drama!

shahid

jai hind's picture 356 pencils

adding pigeon makes the scene really dramatic

jai hind
art director

Guest's picture

how could you come up with stuff like that!? It's brilliant. Feel like i need to guard my phone with my life.
Great job!

Emran Hayat's picture 780 pencils
10

such a nice campaign

Creativity is a natural extension of our enthusiasm

Guest's picture
6

Good thinking :-)

Guest's picture
9

i love it

Notorious's picture 625 pencils

Now, that is what I call it entertaining.. simple, neat, clean ad

PEOPLE, Learn

outsmart me, if you can

Bob08's picture 467 pencils
4

Incredible how many SMS need backup.
Why three identical advs?

rolling.stone's picture 2750 pencils

heu mate its not about saving SMS but its about saving and backup the contacts nos

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~ Quite obviously, I have gathered no moss ! ~

Chopper's picture 607 pencils
4

Who is that girl watching down under me?
I've not lost my phone. So why should I see death people down there?
You corrected properly the adv in the first one "Tourist" where finally I am the unlucky tourist who lost the phone: no one else.
Text color background to be improved.

Guest's picture
Guest's picture

lovely..........

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