Airtel: Housewife
Don't lose your contacts when you drop your phone.
Advertising Agency: REDIFFUSION Y&R Gurgaon, India
Chief Creative Officers: Ramanuj Shastry, Sagar Mahabaleshwarkar
Executive Creative Directors / Creative Directors: Deepesh Jha
Copywriters: Deepesh Jha, Megha Dutta
Advertiser's Supervisor: Navin Shenoy
Account Supervisor: Jaideep Mahajan
Art Directors: Jaideep Mahajan, Shameem Mohammad, Anunay Rai
Photographer: Tarun Vishwa


18 Comments
great again, but what's that pigeon doing there?
great direction
The pigeon is flying. That's what they do.
Fantastic campaign by the way.
But i find it, an unwanted element. be cool :)
isn't the bird upside down...
está bien...
like the drama!
shahid
adding pigeon makes the scene really dramatic
jai hind
art director
how could you come up with stuff like that!? It's brilliant. Feel like i need to guard my phone with my life.
Great job!
such a nice campaign
Creativity is a natural extension of our enthusiasm
Good thinking :-)
i love it
Now, that is what I call it entertaining.. simple, neat, clean ad
PEOPLE, Learn
outsmart me, if you can
Incredible how many SMS need backup.
Why three identical advs?
heu mate its not about saving SMS but its about saving and backup the contacts nos
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~ Quite obviously, I have gathered no moss ! ~
Who is that girl watching down under me?
I've not lost my phone. So why should I see death people down there?
You corrected properly the adv in the first one "Tourist" where finally I am the unlucky tourist who lost the phone: no one else.
Text color background to be improved.
been done
http://www.youtube.com/watch?v=wJGTkVmVYC4
lovely..........