Airtel: Engineer

Don't lose your contacts when you drop your phone.

Advertising Agency: REDIFFUSION Y&R Gurgaon, India
Chief Creative Officers: Ramanuj Shastry, Sagar Mahabaleshwarkar
Executive Creative Directors / Creative Directors: Deepesh Jha
Copywriters: Deepesh Jha, Megha Dutta
Advertiser's Supervisor: Navin Shenoy
Account Supervisor: Jaideep Mahajan
Art Directors: Jaideep Mahajan, Shameem Mohammad, Anunay Rai
Photographer: Tarun Vishwa


picntype's picture
147 pencils

yeah! it's more realistic. gave 10/10

Guest's picture

What would be more realistic is if they came up with an execution that does not involve dropping a phone from 10 floors up. Most drops that kill your phone happen from about waist or desktop high.

Schizzy's picture
205 pencils

Awww... where's your sense of the dramatic?

Besides, people do drop their phones from incredible heights, though you may not encounter it every day. My wife dropped her phone down a flight of stairs once.

My only gripe is that the campaign uses the exact same executions for all three ads, just with different heads and ground.

Wordnerd's picture
6662 pencils

problem is, as you might imagine, on a waist height drop, no one would get the idea. plus you'd need a really weird shot to get the scene. you need the feeling of scattering the contacts like the parts of the cellphone over a wide field

Guest's picture

such a lovely campaign

Guest's picture

i love this campaign

Guest's picture

so little people in ur phone?

Guest's picture

love it damn cool....

Emran Hayat's picture
Emran Hayat
832 pencils

good job guys :o}

Creativity is a natural extension of our enthusiasm

Guest's picture

nice one.makes a lot of sense.

Guest's picture

Wow, one person is the ECD, the Account Sup AND the Art Director on these ads. When does he ever sleep, I wonder?

Guest's picture

That means it's a scam ad he attached to a real client. He probably had the idea, talked the client into, and since it was his baby he ran with it from there.

Guest's picture

great stuff

Bob08's picture
749 pencils

SMS backup, this what it's said.
Too many kept in memory.

Chopper's picture
1015 pencils

Who is that guy with the helmet watching down under me?
I've not lost my phone. So why should I see death people down there?
You corrected properly the adv in the first one "Tourist" where finally I am the unlucky tourist who lost the phone: no one else.

Guest's picture

GREAT campaign for an useless product :)
don't get me wrong. great visuals.

Guest's picture

been done guys, in film last year, same idea, just the people are alive!

Guest's picture
Guest's picture

very nice. good job guys. hey Brand guidelines?????Trihan YR Sri lanka

sunilcreates's picture
166 pencils

the Idea is good. but still a negative kinda stuff.

K.I.D_PUNK's picture
151 pencils


mariolakownacka's picture
30 pencils

deserves the gold... I must say - it made me laugh like a child

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