Airtel: Engineer
Don't lose your contacts when you drop your phone.
Advertising Agency: REDIFFUSION Y&R Gurgaon, India
Chief Creative Officers: Ramanuj Shastry, Sagar Mahabaleshwarkar
Executive Creative Directors / Creative Directors: Deepesh Jha
Copywriters: Deepesh Jha, Megha Dutta
Advertiser's Supervisor: Navin Shenoy
Account Supervisor: Jaideep Mahajan
Art Directors: Jaideep Mahajan, Shameem Mohammad, Anunay Rai
Photographer: Tarun Vishwa
22 Comments
yeah! it's more realistic. gave 10/10
What would be more realistic is if they came up with an execution that does not involve dropping a phone from 10 floors up. Most drops that kill your phone happen from about waist or desktop high.
Awww... where's your sense of the dramatic?
Besides, people do drop their phones from incredible heights, though you may not encounter it every day. My wife dropped her phone down a flight of stairs once.
My only gripe is that the campaign uses the exact same executions for all three ads, just with different heads and ground.
problem is, as you might imagine, on a waist height drop, no one would get the idea. plus you'd need a really weird shot to get the scene. you need the feeling of scattering the contacts like the parts of the cellphone over a wide field
such a lovely campaign
i love this campaign
so little people in ur phone?
love it damn cool....
good job guys :o}
Creativity is a natural extension of our enthusiasm
nice one.makes a lot of sense.
Wow, one person is the ECD, the Account Sup AND the Art Director on these ads. When does he ever sleep, I wonder?
That means it's a scam ad he attached to a real client. He probably had the idea, talked the client into, and since it was his baby he ran with it from there.
great stuff
SMS backup, this what it's said.
Too many kept in memory.
Who is that guy with the helmet watching down under me?
I've not lost my phone. So why should I see death people down there?
You corrected properly the adv in the first one "Tourist" where finally I am the unlucky tourist who lost the phone: no one else.
GREAT campaign for an useless product :)
don't get me wrong. great visuals.
been done guys, in film last year, same idea, just the people are alive! http://www.youtube.com/watch?v=wJGTkVmVYC4
http://www.youtube.com/watch?v=wJGTkVmVYC4 done done done
very nice. good job guys. hey Brand guidelines?????Trihan YR Sri lanka
the Idea is good. but still a negative kinda stuff.
I LOVE IT.
deserves the gold... I must say - it made me laugh like a child
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