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Comments (25)

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Highest Rated

SlimRich's picture
SlimRich
Activity Score 81

it dont just hit me but i think we should start with the lame copy...

Spanky's picture
Spanky
Activity Score 4899

this feels very familiar. i'm pretty sure i've seen this done before.

adadict's picture
adadict
Activity Score 49

I like it, but it makes you also think that somebody could have been playing in the hangar or in the airport and hit the plane with the ball before it took off.

addyhoch10's picture
addyhoch10
Activity Score 2592

true.
maybe it would have been clearer if it was a view from under the plane and the mark was on the underside.

twelve_noon's picture
twelve_noon
Activity Score 617

the best execution of this idea has been done by a kids cereal brand (it was featured in archive a while ago) and showed two kids playing baseball and an airplane falling on the background...

tikko's picture
tikko
Activity Score 48

NEXT

Vicky's picture
Vicky
Activity Score 375

Yep...nothing new..

postman's picture
postman
Activity Score 951

OUT!

Rog's picture
Rog
Activity Score 6082

...and Robinho can dive further. ;)

Yeah, nah.

>>>> That's not an ad. THIS is an ad.

fractalrene's picture
fractalrene
Activity Score 1504

Nice artwork man, the idea 2/3.

Spanky's picture
Spanky
Activity Score 4899

it's a stock shot. so they can't even take credit for that.

yudi's picture
yudi
Activity Score 255

OLD!!

cp's picture
cp
Activity Score 354

quite interesting

hang-the-dj's picture
hang-the-dj
Activity Score 1262

Not again...sigh.

Ant's picture
Ant
Activity Score 64

offside

Yr's picture
Yr
Activity Score 168

soccer in hangar... so what? (:

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Yeah you can't award it for originality, but as a concept it communicates. From a creatives point of view - tired old formula, from a punters point of view - great! And we don't do them to win awards but to communicated messages/sell products, right?

-----------------------------
Rules?! What rules?

Spanky's picture
Spanky
Activity Score 4899

i expect a little more from TBWA São Paulo. when you work there, you're supposed to be the one being copied.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Good point.

You're supposed to be the one being copied. Good way of looking at it.

Going to remember that! ;-)

sam4grafix's picture
sam4grafix
Activity Score 94

naaaa...... the logo can be ... milk product.. energy drink.. so its not JUST made 4 adidas!!...

ITS ALL BEEN DONE!

kalpesh78's picture
kalpesh78
Activity Score 2578

what if the kids were playing football on an airfield and someone hit the ball on the aircraft. nobody cleans the aircraft and its taken off.. ;p

ideas....30 minutes nahi toh free.

sundope's picture
sundope
Activity Score 6

this add doesn't work... naaa.. could be better...

credosian's picture
credosian
Activity Score 273

I agree wid sam4grafix.

so u see, next time u see such a crappy thing-- remember to put more than one logo into it--- so atleast you'll get ur money's worth from multiple clients for letting out such ...err...ADs.

Be awesome :)

Boris's picture
Boris
Activity Score 98

did they hit it with the plane on the ground?

Matt in Western Australia's picture
Matt in Western...
Activity Score 4

Christ I don't think much of the art direction. Took me ages to see the ball print. Idea seems okay, poorly executed.

SlimRich's picture
SlimRich
Activity Score 81

it dont just hit me but i think we should start with the lame copy...

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