Airoma Air Freshener: Bedroom
96% of Vietnamese teenagers have their first cigarette at age 17. Your Rosie is 16 and she's not even asian, which makes it impossible that she's been smoking in here.
The defense rests.
Airoma Air Freshner covers for you.
Advertising Agency: TBWA\Hunt\Lascaris, South Africa
Creative Director: Lapeace Kakaza
Art Director: Bibi Lotter
Copywriter: Robert Rutherford
Typographer: Tammy Mattisonn
10 Comments
nice lay out, nice idea, long and in some cases boring copy...
After you get used to it, this campaigns looks a little better. But i still think it´s weak. C´mon, what kind of argument is "there could be a dead animal in your kitchen, but you couldn´t tell"?
Right about the dead animal, but
I like the idea that the air freshener covers for the people who are responsible for the smell.
Although the copy is unreadable and tiring.
I agree, I like the idea behind it though. I believe they should clean up the copy a bit, just to make it easier on the eyes. But then again...
i like these. the concept, copy, art direction, photography, typography, etc. are very nice
www.lapointdesign.com
I like the concept. I hate the 'dead animal' and 'smoking' arguments. they are far too serious for this product. there are tons of situations that can be much funnier.
agree with kateter..
"you are valued for your value so be valuable..."
nice lay out.
how much is this bedroom with ever thing is it i love it
i want it for my little girl she will love it