Airoma Air Freshener: Bedroom

96% of Vietnamese teenagers have their first cigarette at age 17. Your Rosie is 16 and she's not even asian, which makes it impossible that she's been smoking in here.
The defense rests.
Airoma Air Freshner covers for you.

Advertising Agency: TBWA\Hunt\Lascaris, South Africa
Creative Director: Lapeace Kakaza
Art Director: Bibi Lotter
Copywriter: Robert Rutherford
Typographer: Tammy Mattisonn

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10 comments

twelve_noon's picture
twelve_noon
617 pencils

nice lay out, nice idea, long and in some cases boring copy...

Bauducco's picture
Bauducco
297 pencils

After you get used to it, this campaigns looks a little better. But i still think it´s weak. C´mon, what kind of argument is "there could be a dead animal in your kitchen, but you couldn´t tell"?

ShaniG's picture
ShaniG
17214 pencils

Right about the dead animal, but
I like the idea that the air freshener covers for the people who are responsible for the smell.
Although the copy is unreadable and tiring.

Uabi's picture
Uabi
38 pencils

I agree, I like the idea behind it though. I believe they should clean up the copy a bit, just to make it easier on the eyes. But then again...

mlapoint's picture
mlapoint
47 pencils

i like these. the concept, copy, art direction, photography, typography, etc. are very nice

Kateter's picture
Kateter
2020 pencils

I like the concept. I hate the 'dead animal' and 'smoking' arguments. they are far too serious for this product. there are tons of situations that can be much funnier.

kingzeus's picture
kingzeus
260 pencils

agree with kateter..

"you are valued for your value so be valuable..."

an_opinion's picture
an_opinion
50 pencils

nice lay out.

Guest's picture
Guest

how much is this bedroom with ever thing is it i love it

Guest's picture
Guest

i want it for my little girl she will love it

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