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Airmail, 4

Published/Aired: 
April 2007
Description: 
Advertising Agency: Jung von Matt/Neckar, Germany
Creative Directors: Paul Fleig
Executive Creative Directors: Wolfgang Schneider, Mathias Stiller
Copywriter: Paul Fleig
Account Director: Andreas Jeutter
Designers: Dominic Stuebler, Mario Loncar
Account Supervisors: Frank Lotze, Frauke Schmidt, Nina Weinmann
Photographers: Peter Schumacher, Thomas Baumann
Retoucher: Jorg Macha
Marketing Manager: Dirk Ude

Comments (13)

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Highest Rated

ziyad_pa's picture
ziyad_pa
Activity Score 105

good art direction

Spanky's picture
Spanky
Activity Score 4899

it was bad enough as a one shot. it really sucks seeing the same bad ad 3 times

Rog's picture
Rog
Activity Score 6082

That's also a very daggy, old, basic paper plane design.
Lightweight idea. Sorry.

>>>> That's not an ad. THIS is an ad.

picturejockey's picture
picturejockey
Activity Score 658

This is "DHL Budget". The next time you send out a document, make a paper plane of it and fly it in the direction you want it to go and hope for the best.

http://www.picturejockey.com

spiderbear's picture
spiderbear
Activity Score 20

Haha, couldn't resist, could you Rog? Lightweight indeed. More style over substance. Should at least have had a headline to maybe save it, if only a little. An easy job for the copywriter, this. "Airmail". And I've earned my day's wages. If only all of us could be so lucky.

Beatboxer's picture
Beatboxer
Activity Score 1517

Well, according to the lightweight championship, i like it.

Stigset's picture
Stigset
Activity Score 1454

I like the pictures they're pretty cool. The concept is a bit weak for the message, in my opinion.

philippertl's picture
philippertl
Activity Score 656

It's not that bad, come on guys.

For hire and desire ... http://www.prettymorning.co.uk

fersvax's picture
fersvax
Activity Score 1239

WHAT'S THE BENEFIT?

FER.

eastonellis's picture
eastonellis
Activity Score 34

El beneficio: La Seguridad y Eficienciade DHL para enviar documentos. Simple, directo y bien dirigido a su target.
A mí me gusta mucho.

Julius's picture
Julius
Activity Score 20

Muy buen aviso

puppiepoppy's picture
puppiepoppy
Activity Score 1634

Just average in my opinion...but somehow it's in the design shortlist (campaign!) for Clio 2007!

AriesDW's picture
AriesDW
Activity Score 172

You can also see a paint merge line in the clouds that was missed. I am sure someone tried to paint clouds where a tail might of been or tried to merge something in the background, but you can see a streak in the clouds that is an obvious merge line. UGH! I like the image itself, however, I do not think it effectively makes the point.

ziyad_pa's picture
ziyad_pa
Activity Score 105

good art direction

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