Air France: Place of Dreams, Disneyland

Discover Disneyland Paris. Discover a place of dreams with Air France.

Advertising Agency: Ilde CS, Madrid, Spain
Creative: Ilde Cárdenes Santana
Photographer: Gettyimages
Published: December 2010

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18 comments

shah wali jan's picture
shah wali jan
257 pencils

nice idea i agree

suresh90's picture
suresh90
620 pencils

super :)

cmotan's picture
cmotan
189 pencils

I think photoshop work could be much, much better in both layouts.

morse's picture
morse
15494 pencils

I agree. Photoshop is poor. Looks really fake.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Ilde's picture
Ilde
15 pencils

Totally agree with the comments about photoshop retouching. The picture is so image bank. Not retouched. It is true that could be much improved by a touch-able. Getty to the bonfire ;).

Thanks for you comments.

JeffGreenhouse's picture
JeffGreenhouse
310 pencils

Even if you can't do a more natural cloud render, at least they could play with the color balance on the artificial clouds to match the tone of the real ones. I expect better for a brand like this.

Sdb's picture
Sdb
1364 pencils

However, its better than the previous one..

dadada's picture
dadada
1719 pencils

idea not bad, retouching bad.

Everybody is creative, be yourself.

Billoughsby's picture
Billoughsby
5091 pencils

Looks like a client review PDF from an early round. I hope the actual printed version has better realization of the cloud castle.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

TommyO's picture
TommyO
1866 pencils

Wow, I see penises in the sky!

Billoughsby's picture
Billoughsby
5091 pencils

HDCW, we owe you one. They had this done by lunch and home in time for corn flakes. Disgusting.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Ilde's picture
Ilde
15 pencils

A little late in realizing Billoughsby, makes this clear in the section of photographer (Gettyimages), and put it in a few previous posts:

" Totally agree with the comments about photoshop retouching.THE PICTURE IS SO IMAGE BANK. Not retouched. It is true that could be much improved by a touch-able. Getty to the bonfire ;)."

This ad does not prove anything about art direction only conceptualize an idea. Here we all advertising but few read. ;)

Regards.

Billoughsby's picture
Billoughsby
5091 pencils

Bet: I took more time reading this thread than you spent making the ad.

There's nothing conceptual to it. The totality of the thing is a dropped-in stock image with a logo.

Nice try, though. ;)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Ilde's picture
Ilde
15 pencils

psychoanalysis + dream + clouds

Sure you take some more time to decipher this.

Billoughsby's picture
Billoughsby
5091 pencils

There ya go. Way too deep for us!

Have a happy new year, ilde

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

rickyvinluan's picture
rickyvinluan
40 pencils

bad. bad. bad. hey improve your photoshop works.

MidasTouch's picture
MidasTouch
1024 pencils

I prefer the new french campain of Disney "et vous, vous leurs annoncez quand"? (and you, when do you tell them?)
http://www.youtube.com/watch?v=fg7cGNJJl8Q
It's easy but it works.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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