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Place of Dreams, Disneyland

Agency: 
Published/Aired: 
December 2010
Description: 

Discover Disneyland Paris. Discover a place of dreams with Air France.

Advertising Agency: Ilde CS, Madrid, Spain
Creative: Ilde Cárdenes Santana
Photographer: Gettyimages

Comments (18)

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Highest Rated

MidasTouch's picture
MidasTouch
Activity Score 1024

I prefer the new french campain of Disney "et vous, vous leurs annoncez quand"? (and you, when do you tell them?)
http://www.youtube.com/watch?v=fg7cGNJJl8Q
It's easy but it works.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

shah wali jan's picture
shah wali jan
Activity Score 257

nice idea i agree

suresh90's picture
suresh90
Activity Score 620

super :)

cmotan's picture
cmotan
Activity Score 189

I think photoshop work could be much, much better in both layouts.

morse's picture
morse
Activity Score 17364

I agree. Photoshop is poor. Looks really fake.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Ilde's picture
Ilde
Activity Score 15

Totally agree with the comments about photoshop retouching. The picture is so image bank. Not retouched. It is true that could be much improved by a touch-able. Getty to the bonfire ;).

Thanks for you comments.

JeffGreenhouse's picture
JeffGreenhouse
Activity Score 310

Even if you can't do a more natural cloud render, at least they could play with the color balance on the artificial clouds to match the tone of the real ones. I expect better for a brand like this.

Sdb's picture
Sdb
Activity Score 1362

However, its better than the previous one..

dadada's picture
dadada
Activity Score 1720

idea not bad, retouching bad.

Everybody is creative, be yourself.

Billoughsby's picture
Billoughsby
Activity Score 5144

Looks like a client review PDF from an early round. I hope the actual printed version has better realization of the cloud castle.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

TommyO's picture
TommyO
Activity Score 1866

Wow, I see penises in the sky!

Billoughsby's picture
Billoughsby
Activity Score 5144

HDCW, we owe you one. They had this done by lunch and home in time for corn flakes. Disgusting.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Ilde's picture
Ilde
Activity Score 15

A little late in realizing Billoughsby, makes this clear in the section of photographer (Gettyimages), and put it in a few previous posts:

" Totally agree with the comments about photoshop retouching.THE PICTURE IS SO IMAGE BANK. Not retouched. It is true that could be much improved by a touch-able. Getty to the bonfire ;)."

This ad does not prove anything about art direction only conceptualize an idea. Here we all advertising but few read. ;)

Regards.

Billoughsby's picture
Billoughsby
Activity Score 5144

Bet: I took more time reading this thread than you spent making the ad.

There's nothing conceptual to it. The totality of the thing is a dropped-in stock image with a logo.

Nice try, though. ;)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Ilde's picture
Ilde
Activity Score 15

psychoanalysis + dream + clouds

Sure you take some more time to decipher this.

Billoughsby's picture
Billoughsby
Activity Score 5144

There ya go. Way too deep for us!

Have a happy new year, ilde

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

rickyvinluan's picture
rickyvinluan
Activity Score 40

bad. bad. bad. hey improve your photoshop works.

MidasTouch's picture
MidasTouch
Activity Score 1024

I prefer the new french campain of Disney "et vous, vous leurs annoncez quand"? (and you, when do you tell them?)
http://www.youtube.com/watch?v=fg7cGNJJl8Q
It's easy but it works.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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