Air France: Parasol

Advertising Agency: BETC Euro RSCG, Paris, France
Photographer: Camilla Akrans
Executive Creative Director: Remi Babinet
Creative Director: Florence Bellisson
Art Director: Florence Bellisson
Assistant Art Director: Cyril Arandel
Copywriter: Valérie Chidlovsky
Agency Producer: Fabrice Brovelli
Art Buyer: Isabelle Mocq
Photographic Production: Ed Brachfield, Rita

October 2008


sachio's picture
78 pencils

beautiful. That said, I wish the text was a little bit lower on the page. But otherwise - this is by far the most beautiful of the three. Honestly, it looks so good that I can't be bothered to figure out what it means. Problem? I just want to look at it.

Grrrr's picture
1961 pencils

OK, no problem, I fancy her, too, but she doesn't deserve hair coming out of her ear nor a cut-off head. Otherwise, a very Paris-Match look...

teenie's picture
1894 pencils

Talk about the client talking about themselves.

And lovely touch with the asterisk next to "committed". Guess they've got restrictions on how committed they really are...

john ler's picture
john ler
667 pencils

More frightening than Friday the 13th, more boring than the Jaws of Death, more crual than Freddy Krueger... Airfrance endless print ads.

tantrik_indian's picture
953 pencils

I should congratulate Air France and their ad agency for saying the right things at the right time now that the world is getting increasingly conscious about ecological issues. Excellent strategy.

~~this paranoid survived!~~

WWWorker's picture
121 pencils

Boring, boring, boring. Time has come for environment commitment, but for creativity too ! This is polluting advertisement...

raavigeorgian's picture
2444 pencils

nmaking the sky the best place on earth- great copy

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