Agency Network: 
January 2007

Print advertisment created by Euro RSCG, France for Air France, within the category: Transport.

One of the best places on earth.

Advertising Agency: BETC Euro RSCG, France
Creative Director: Rémi Babinet
Copywriter: Rémi Noel
Art Director: Eric Holden
Photographer: Jonathan De Villiers

Comments (14)

Log in or register to post comments
chintan ruparel's picture
chintan ruparel
Activity Score 1516

someone righly said, god is the best art director...these look classy and serene. good thinking Euro RSCG

~ old habits die hard, older ones never do ~

hang-the-dj's picture
Activity Score 1262

Nah, I think even God (if he existed) would come up with an actual idea, not just throw a nice shot together with a seat number.

Rather see work from the Devil any day...

tiny_wordz's picture
Activity Score 325

hang-the-dj, you are evil. and most especially, you have a point. no idea here.

copycomoelcopi's picture
Activity Score 822

oh, i think you're wrong. have you ever been seated in a plane for 14 or 16 hours? when you have to fly for a long time or too often, the promise of "good place ON EARTH" is a fine promise to believe.

hang-the-dj's picture
Activity Score 1262

Thanks tiny, you are a true non-believer, welcome to Club 666.

jennywhx's picture
Activity Score 1142

really pretty photograph, but i prefer the tree house idea better. i feel sky in cabin, how do i feel stream?

kandi's picture
Activity Score 204

You feel stream when the passenger next to you wets himself during take-off and landing. And it's a nice visual but what a doesn't feel like that on Seat 2A at all...

jennywhx's picture
Activity Score 1142

haha. you're funny :P yeah.

_inkpact's picture
Activity Score 84

week idea, true. very air france, though

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

I agree that there is not really any idea here. Their promise is a lie of such magnitude that it borderlines on being absurd. A more realistic approach would have been better. Show us what differentiates your airline from other airlines - but implying that I'm not going to be able to differ between sitting on a plane for 14 hours and the dock at my cottage just makes me think that there really isn't any solid selling feature of your airline. What you're really doing is just selling fluff.

tsunamilaw's picture
Activity Score 115

well executed and simple....

Adbabel's picture
Activity Score 54

This campaign is filled with so much warmth. except this one! the other 2 are real sweet!

hang-the-dj's picture
Activity Score 1262

Are you taking the piss? Tell me you are taking the piss. If that fills you with warmth, head back to your Friends DVD and stay the hell away from advertising, this is fully matured cheese of the stinkiest kind. Sweet as a pound of parmesan.

You've changed man...

me thinks's picture
me thinks
Activity Score 722

Great photo. Excellent concept. Extraordinary campaign.