Air France: High heels

Advertising Agency: BETC Euro RSCG, Paris, France
Photographer: Camilla Akrans
Executive Creative Director: Remi Babinet
Creative Director: Florence Bellisson
Art Director: Florence Bellisson
Assistant Art Director: Cyril Arandel
Copywriter: Valérie Chidlovsky
Agency Producer: Fabrice Brovelli
Art Buyer: Isabelle Mocq
Photographic Production: Ed Brachfield, Rita

10 comments

Paolo keppella's picture
Paolo keppella
51 pencils

Come on AIRFRANCE.... Im sure you can pull something better...
The first concept was nice but stop recycling it.

Think outside the X_BOX

Guest commenter's picture
Guest commenter

There is a something called consistency.

Kaifa's picture
Kaifa
136 pencils

Totally quote you.
-------------------

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

tantrik_indian's picture
tantrik_indian
953 pencils

This ad says nothing totally!

~~this paranoid survived!~~

everartz's picture
everartz
7611 pencils

this is very ..... hmmm wrong!
--
Everartz

| Everartz |

Hibon's picture
Hibon
3736 pencils

A good idea can live a long time, but it's time for change with Air France.(this campagne will be "indiffèrent"). Dommage !!!!!

Simple ideas are the best !

Guest commenter's picture
Guest commenter

look

WWWorker's picture
WWWorker
121 pencils

No idea. Just a picture. So boring, damned...

Guest's picture
Guest

Honestly, I'm no advertising professional. However, I'm someone who flies and who loves everything French. This says Couture French to me.

Guest's picture
Guest

While the ad does little for Air France as an airline, it did catch the attention of my wife like none other. To her this is the ultimate shoe. It is beyond belief.

Now my wife, if she had the resources and the space, would have a shoe collection to challenge Ymelda Marcos. Fortunately she does not.

Don't underestimate the power of this ad to promote "Frenchness."

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