Air Asia X: Phuket I'll go
Advertising Agency: de pasquale, Brisbane, Australia
Creatives: Bevan Lewis, Lars Vester
Published: June 2008
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17 Comments
HA HA HA!
hehehe... lovely line!
reminds me of that Timbuktu joke.
Buck it. Wish I'd thought of that.
Well done, guys.
yeah love this billboard, it's sure to stop traffic. A Lovely simple message and so Australian - well done dudes.
great!
Ozy humour at work! hahaha...gud
Bwahaha, aussie powa !
Quite really.
what is this? heelloooooo!
This is really the first joke we all think of.
it's funny, but it's not a great billboard
Awesome...its simple and clever!
I'm glad they didn't do one for Bangkok. This is nice, very Aussie.
uhm... i'm not from Australia and i don't get the joke. Can you explain?
phonetically: cheap enough to say, fuck-it i'll go
Cheap scam!
if by saying scam you mean fully paid and approved by the client and appearing in heaps of billboard locations all over brisbane and the gold coast, then it is.
This is great!
I live in Brisbane and have seen it live. Very good work, effective and memorable. It may not make people go to Phuket but it will at least make them think about Air Asia. Well done.
Haha. Simple and raw humour.
It's excellent! well done.
AUSSIE LINE..........MALAYSIAN OWNED AIRLINE!!!