Air Asia: Surf Menu

Asian Seas Gourmet Surf.
Fly direct to KL from Gold Coast, Melbourne, Perth, then on to all countries on menu to reach maybe 180 surfs. All very tasty. You go now.

This ad featured in Australia's Surfing Life Magazine

Advertising Agency: Publicis Mojo, Brisbane, Australia
Creative Director: Andy Ward
Art Director: Ian de Raat
Copywriter: Andy Bird
Account Director: Janelle Edmonds
Account Manager: Andy Clifford
Photographer: John Bowden
Published: September 2010

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Guest's picture

too chinese. not relevant at all.

Colish's picture
146 pencils

Too Chinese? That's prejudice. You should be arrested.

HappyHour's picture
2387 pencils

arrested for being prejudiced? it's a good day to be american!

Guest's picture

Americans think EEUU is the only thing in the world. Ignorants. But go ahead and talk about their towers and everybody starts caring.

Guest's picture

wow... I guess nothing outside the US is relevant for you. Small mind.

dadada's picture
1719 pencils


Everybody is creative, be yourself.

Phil Lestino's picture
Phil Lestino
1672 pencils

It's a load of BanCOCK!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

It made me hungry but I didn't really understood the point of this menu cart for Air Asia...

Guest's picture

A deadpan parody of a Chinese menu, complete with plastic lamination from the copy shop next door, and the sort of Engrish that is guaranteed to entertain patrons until the food comes. (Chef choice, no complainings; Name say all; Many populars; Finst cuisine)

Whether it hits your funny bone is entirely personal. I'm surprised they'd take this route. But it's an amusing read, if you have the time.

Prime83's picture
497 pencils


lahaff's picture
1520 pencils

I like chinese food.

Anonymous Author's picture
Anonymous Author
1541 pencils


Write a wise saying and your name will live forever – Anonymous.

Guest's picture

Would work great as a DM piece, but perhaps this becomes a little lost as press - but still, nice idea. The 'Engrish' impersonation copy is not entirely authentic though and could have been refined a little.

andyStock's picture
666 pencils

Personally, I quite like this.

Billoughsby's picture
5091 pencils

Off the wall in a good way. We have come to expect a travel or booking agency to be wacky (travelocity's yard gnome) but an airline being willing to do something like this is rare, and deserves a kudo or two just for the effort. Funny stuff.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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