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Aigle: Polar bear
For the reintroduction of man into nature.
Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Rémi Babinet
Art Director: Florence Bellisson
Copywriter: Valérie Chidlovsky
Photographer: Paul Wakefield
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Comments
beautiful visuals, ambiguous message.
if the copy said something like: "clothes to get man back into nature", then maybe.
If you put it like that, then the second degree is gone.
I think the line is very clever, as if there were no more "wild" men living in nature and then you need to reintroduce them in the wildlife.
Of course it is ambigious, but that's the point…
:::J:::
bringing men back to nature?
That's how you shoot a campaign. Well done!
I still think that you would benefit from what rocketman is saying.
idea is decent. but the way they've crafted line makes it boring
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