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Aigle: Gorilla
For the reintroduction of man into nature.
Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Rémi Babinet
Art Director: Florence Bellisson
Copywriter: Valérie Chidlovsky
Photographer: Paul Wakefield
Comments
all i can see here is a nice visual.. but what are they trying to tell?
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Everartz
i believe they're telling the story that their clothing gets your closer (or back?) to nature better than others. (aigleusa.com)
The idea is "man behaving like animal because of the brand" that should appeal to all the people that go camping and seek to get in touch with nature.
I understand the idea, but don´t like them.
They don´t surprise me, neither make me laugh or cry, I´m neutral, and that´s a bad reaction to an ad.
Very nice photos.
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