Aigle: Boots

Advertising Agency: BETC Euro RSCG, France
Account managers: Marielle Durandet, Emilie Roy, Guillaume Espinet
Creative Director: Rémi Babinet
Copywriter: Valérie Chidlovski
Art Director: Florence Bellisson
Assistant Art Directors: Cyril Arandel, Jane Girard
Producer: Florence Douaud
Art Buying: Corinne Blancheton
Photographer: Thiemo Sander
Producer: Rita
Model-maker: Gaël Langevin

February 2010


AssassinX's picture
1329 pencils

Anybody pls Xpain? Thx

20max01's picture
133 pencils

great photography.

pez's picture
1802 pencils

"for the reintroduction of man into nature"... the woman walked across the mud and stained her boots with that mud, so she is back in nature now, as the copy prays

xcreativity's picture
2374 pencils

great copy. i would use other visual tho

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Hibon's picture
3734 pencils

I like the "image", nice photo, nice legs....but will this sell the product? dont think so!(seen much better work for this kind of brand's)
It will be great one day to make a ad for " the reintroduction of creatives into marketing and sales business"

Simple ideas are the best !

Hiperion's picture
3138 pencils

i prefer "the extradition of some creatives"

where are the strong ideas???

V's picture
76 pencils

i love it

tantrik_indian's picture
953 pencils

Looks like the reintroduction went in too deep. :P

~~this paranoid survived!~~

michelangelo's picture
660 pencils

these style of boots were once used primarily during heavy rains and to protect feet in shallow mud

kamilwoojcik's picture
139 pencils

lil bit too long legs? (too much PS)

Patata Casada's picture
Patata Casada
118 pencils

Maybe it should be 'for the reintroduction of HUMANS into nature', instead of 'man', because the person in the photo is a woman.

JopyCunior's picture
220 pencils

yup maybe it's a translation flaw...
I like the concept and the art direction, don't like the "for..."
i hate for's

opposite of u's picture
opposite of u
301 pencils

bickov, u moron how come u don't get tired with comments such as "lovely", "nice", "great idea" etc etc...?
DO u know to write anything else, something relevant for a change.....?
stupid man

kagzmainah's picture
631 pencils

nice legs!

rickyvinluan's picture
40 pencils

just like the layout

rickyvinluan's picture
40 pencils

if the mud is up to that high then creat a panty hose boots. then that make sense.

Dzsoi's picture
8001 pencils

Agree, why is the mud stain higher than the boots?

CreativeGOD's picture
54 pencils

Nice legs! I hope her face is pretty too.

kgeiger's picture
7287 pencils

Good stuff.

Mr.Zorba's picture
25 pencils

hot ...........

rolling.stone's picture
2740 pencils

since chocolate bath and all such stuff are in vogue

so may be keeping same in mind.......


~ Quite obviously, I have gathered no moss ! ~

Guest's picture

not a "Confectionery & Snacks" item…

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