Aids Task Force: Clothing

Unprotected sex leaves you with a doubt.

Advertising ‏Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
‏Chief Creative Officer: Gideon Amichay

Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
‏Art Director: Shirley Eva Bahar
‏Copywriter: Orit Bar-Niv
‏Executive Client Director: Adam Polachek
‏Account Supervisor: Shiran Chen
‏Account Manager: Inbal Stern
‏Photographer: Gil Lavi
Published: November 2010

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26 comments

Guest's picture
Guest

A very nice creative, but it took time to get what it contains.

Guest's picture
Guest

i didn't get it

elyoshiro's picture
elyoshiro
545 pencils

first idea

Guest's picture
Guest

With all due respect to the creative team (I know this is not an easy brief), but the visual "See the clever integration/play on HIV" lacks any hope or even fear for HIV.
Please see the "Topsy Foundations, Anti-retro viral ad" http://www.youtube.com/watch?v=v6zCNdEfm5w to see a fresh perspective on HIV.
Just thought I'd give my two cents

royschellekens's picture
royschellekens
390 pencils

At least you got two pencils in return for your two cents! :-P

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Well the cloths make characters but it's not in a huge relevancy.

Guest's picture
Guest

come on ... this needs way too much explanation. "leaves you with a doubt" is a good claim to start with. but the execution lacks idea.

thedesignaddict's picture
thedesignaddict
5329 pencils

Seriously? The clothes spelling HIV is the big idea? Whiff.

CuriousPencil's picture
CuriousPencil
4227 pencils

If the message was the clothes and HIV, I think this guy's going to doubt he can read upside-down when he gets out of bed. And a better tag would be "...can leave you with a lot more than doubt."

Cheerriiee's picture
Cheerriiee
952 pencils

that would had been great!

Guest's picture
Guest

hangover????

velle's picture
velle
1550 pencils

the anonymous HIV test thing is good - although it can be very difficult to get to doing, still
trust me, the thought that youve had unprotected sex just once stays with you, and the possibility you may have HIV freaks the living sh!t out of you unlike anything else, but it needs to be done - so you need all the gentle prodding in that direction you can get

velle's picture
velle
1550 pencils

that's me being chatty, according to my workmates >.<

Guest's picture
Guest

I think the idea is: things that stays after sex, like the clothes from lest night

Guest's picture
Guest

this ad leaves me with more than a doubt :)

thedesignaddict's picture
thedesignaddict
5329 pencils

How can this post have 6 stars when virtually every comment is negative?

CuriousPencil's picture
CuriousPencil
4227 pencils

Because the creative team's been here to have a look and got scared of the realisation they didn't do a good job and anonymously gave themselves 10 to compensate?

Cheerriiee's picture
Cheerriiee
952 pencils

he doesnt seem to be very concerned at all.

velle's picture
velle
1550 pencils

wait till he wakes up :)

Cheerriiee's picture
Cheerriiee
952 pencils

Good point :P!

SoCH_TO's picture
SoCH_TO
953 pencils

Superb Work !!

Live with Passion

Guest's picture
Guest

Wow, spelling out HIV with clothing. Did it take you all day to come up with that one?

Guest's picture
Guest

the model looks like already have ....you know what

Guest's picture
Guest

they dont look infected but you do

piratasolar's picture
piratasolar
149 pencils

no me llega.

manumartin5's picture
manumartin5
1202 pencils

Communication lacks evidence..

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