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Agency Network: 
Published/Aired: 
July 2008
Description: 
Advertising Agency: KING JAMES, Cape Town, South Africa
Executive Creative Director: Alistair King
Creative Directors: Paige Nick, Karin Barry
Copywriter: Jabulani Sigege
Art Director: Rachel Brown
Account Supervisor: Lesley Wright
Advertiser's Supervisor: Michael Vale

Comments (13)

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mmackinven's picture
mmackinven
Activity Score 1608

I quite like this, but what would've made it better is tying the copy in with the category (News, Life, Sport).

teenquey's picture
teenquey
Activity Score 290

good... only if they could have a symbol at the end of it to give a clue to readers what is it all about.

Kateter's picture
Kateter
Activity Score 2029

few years back Crispin Porter Bogusky did exactly the same thing for Mini (numbers were car features). I think it won in Cannes too and was featured in CommArts.

creativearmy's picture
creativearmy
Activity Score 24

Very good. A new way.

shrrr's picture
shrrr
Activity Score 69

i liiiiiikkkkkeeeeeee :)))))

Quink's picture
Quink
Activity Score 234

nice idea.

krautland's picture
krautland
Activity Score 3216

finally again someone who took the context their work would run in into account.
this happens way too rarely.

guni's picture
guni
Activity Score 9

I quite like it. I felt its innovative but still a small symbol or picture could have been more prominent. Even if the text font was more bold, so no one would miss it.

renzz's picture
renzz
Activity Score 227

Awesome new use of media! I love fresh ideas like this one.

Taufik Ramadhan's picture
Taufik Ramadhan
Activity Score 8

brilliant...

Fahad Naveed's picture
Fahad Naveed

Genius!

Guest's picture
Guest

It's ok. Nothing more.

Istiko's picture
Istiko
Activity Score 165

very good! Love it

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