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AIDS awareness: Trials

AIDS awareness: Trials
Your rating: None Average: 7.3 (3 votes)

Agency: TBWA, Paris, France
Creative Director: Erik Vervroegen
Copywriter: Veronique Sels
Art Director: Ingrid Varetz

9 Comments

Ev's picture 47 pencils

Very smart; but infortunately it did not have a big impact in France...

fred's picture 8 pencils

because it's a ghost ?

ramsri's picture 30 pencils

hey this ad is well constructed & well worded.
but then i guess it just makes the reader go
, oh! thts so sad.' tht might be one reason this ad
din't have such a big impact in france. media plan?
wonder wht concoction they used?

Guest's picture

It probably didnt do good because the shit is in fucking english!

Ca d'aurai dire sida.....

Ev's picture 47 pencils

I meant of course the French version did not do well.

illwhoopyou's picture

hahaha!totally agree with the comment above me

john20's picture 2 pencils

Wrong message. Over indulgent art -direction. Missed opportunity.

Jonathan's picture

Una propuesta diferente, interesante visualmente. Es una lastima que no haya funcionado.

fred's picture 8 pencils

rep to ev :
maybe because it never ran ?

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