AIDS awareness: Trials
Agency: TBWA, Paris, France
Creative Director: Erik Vervroegen
Copywriter: Veronique Sels
Art Director: Ingrid Varetz
Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
On Demand Videos
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Comments
Very smart; but infortunately it did not have a big impact in France...
because it's a ghost ?
hey this ad is well constructed & well worded.
but then i guess it just makes the reader go
, oh! thts so sad.' tht might be one reason this ad
din't have such a big impact in france. media plan?
wonder wht concoction they used?
It probably didnt do good because the shit is in fucking english!
Ca d'aurai dire sida.....
I meant of course the French version did not do well.
hahaha!totally agree with the comment above me
Wrong message. Over indulgent art -direction. Missed opportunity.
Una propuesta diferente, interesante visualmente. Es una lastima que no haya funcionado.
rep to ev :
maybe because it never ran ?
Post new comment