AIDS awareness: Trials
Agency: TBWA, Paris, France
Creative Director: Erik Vervroegen
Copywriter: Veronique Sels
Art Director: Ingrid Varetz
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Comments
Very smart; but infortunately it did not have a big impact in France...
because it's a ghost ?
hey this ad is well constructed & well worded.
but then i guess it just makes the reader go
, oh! thts so sad.' tht might be one reason this ad
din't have such a big impact in france. media plan?
wonder wht concoction they used?
It probably didnt do good because the shit is in fucking english!
Ca d'aurai dire sida.....
I meant of course the French version did not do well.
hahaha!totally agree with the comment above me
Wrong message. Over indulgent art -direction. Missed opportunity.
Una propuesta diferente, interesante visualmente. Es una lastima que no haya funcionado.
rep to ev :
maybe because it never ran ?