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AIDS awareness: The story of AIDS
It is a slice-of-life shot of three low grade film posters stuck in a row. Reshma ki Jawani (Reshma's youth) followed by Ek Hi Bhool (Just one mistake) and Bhayaanak Maut (Evil Death). Indicating that unprotected sex can lead to sure death. The line in Hindi towards the end speaks of protecting oneself against HIV by using a condom.
Art Director: Minoti Shetye
Copywriter: Gwendoline Fernandez
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Huh?
Please translate it for those who don't understand the language.
I didn't like it much but here's what it means for others :
Visual of C grade Hindi movies.
"Use condoms for prevention of ads"
issued by Dainik Bhaskar
www.graphikamaal.com
the titles on the three old hindi movie posters are (left-to-right):
1. reshma's (wild) youth
2. just one mistake
3. a horrifying death
use condoms, save yourself from aids.
never mind...
oh, this is actually nice! Like the bollywood stuff connected with aids, because in those films everything seems so easy. together with those titles it goes boom!
simply superb
Congratulations!
Minoti and Gwendoline
Keep up the good work:-)
Vinaywins
www.freewebs.com/vinaywins
No mannnnnnn! What does this achieve if nothing at all? A quick glance and then?
Who turned the world upside down?
good work.
What does Hindi Posters to do with AIDS?
very good work
Congratulations!
Minoti and Gwendoline
New way to convey the message.
VERY GOOD. LOVE IT.
copngrats to grab the think negetive award, (one of the hindi newspaper awrds in India.)
keepup the good work.
your work is your identity.
http://harshikcreations.blogspot.com/
Bravo!!! The only ad from India written in Hindi wordings....unlike most India stuffs we see here in Ad of the world.
"Bowww Wowww"
simple nd straight but very creative way of conveying the message...
TRYING TO MAKE BEST MORE BETTER
Works, for the average indian atleast.
put's the point across to even the lowest classes of people (no offence)
it does what it's meant to do!
Devil is in the details,
Lets keep it simple!
http://www.simplycircular.wordpress.com
really this is verry good work.I like this ad your concept is very good......
mukesh kumar
national institute of fashion techonology (new delhi)
it's too good
i like the concept
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