AIDS awareness: The story of AIDS

It is a slice-of-life shot of three low grade film posters stuck in a row. Reshma ki Jawani (Reshma's youth) followed by Ek Hi Bhool (Just one mistake) and Bhayaanak Maut (Evil Death). Indicating that unprotected sex can lead to sure death. The line in Hindi towards the end speaks of protecting oneself against HIV by using a condom.

Art Director: Minoti Shetye
Copywriter: Gwendoline Fernandez

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17 comments

ricklongo's picture
ricklongo
1244 pencils

Huh?

graphikamaal's picture
graphikamaal
111 pencils

Please translate it for those who don't understand the language.

I didn't like it much but here's what it means for others :

Visual of C grade Hindi movies.

"Use condoms for prevention of ads"
issued by Dainik Bhaskar

JediByKnight's picture
JediByKnight
184 pencils

the titles on the three old hindi movie posters are (left-to-right):

1. reshma's (wild) youth

2. just one mistake

3. a horrifying death

use condoms, save yourself from aids.

never mind...

Wordnerd's picture
Wordnerd
6662 pencils

oh, this is actually nice! Like the bollywood stuff connected with aids, because in those films everything seems so easy. together with those titles it goes boom!

sonucoues2002's picture
sonucoues2002
804 pencils

simply superb

vinaywins's picture
vinaywins
138 pencils

Congratulations!
Minoti and Gwendoline
Keep up the good work:-)

Vinaywins
www.freewebs.com/vinaywins

iT-iS-i's picture
iT-iS-i
1721 pencils

No mannnnnnn! What does this achieve if nothing at all? A quick glance and then?

Who turned the world upside down?

:: Put your ears against the ground so i can walk over what you heard::

ahtiras's picture
ahtiras
51 pencils

good work.

FarFromFlorida's picture
FarFromFlorida
104 pencils

What does Hindi Posters to do with AIDS?

creativeworld's picture
creativeworld
6 pencils

very good work

Congratulations!
Minoti and Gwendoline

sgkatarnavare's picture
sgkatarnavare
2 pencils

New way to convey the message.
VERY GOOD. LOVE IT.

puppiepoppy's picture
puppiepoppy
1636 pencils

Bravo!!! The only ad from India written in Hindi wordings....unlike most India stuffs we see here in Ad of the world.

ad_maniac's picture
ad_maniac
7 pencils

simple nd straight but very creative way of conveying the message...

TRYING TO MAKE BEST MORE BETTER

Hiten86's picture
Hiten86
72 pencils

Works, for the average indian atleast.
put's the point across to even the lowest classes of people (no offence)
it does what it's meant to do!

Guest commenter's picture
Guest commenter

really this is verry good work.I like this ad your concept is very good......

mukesh kumar
national institute of fashion techonology (new delhi)

darshana's picture
darshana

it's too good

i like the concept

amits's picture
amits
79 pencils

aids ki roktham bollywood estyle..... very good keep is up

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