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AIDS awareness: The story of AIDS

AIDS awareness: The story of AIDS
Your rating: None Average: 5.9 (19 votes)

It is a slice-of-life shot of three low grade film posters stuck in a row. Reshma ki Jawani (Reshma's youth) followed by Ek Hi Bhool (Just one mistake) and Bhayaanak Maut (Evil Death). Indicating that unprotected sex can lead to sure death. The line in Hindi towards the end speaks of protecting oneself against HIV by using a condom.

Art Director: Minoti Shetye
Copywriter: Gwendoline Fernandez

17 Comments

ricklongo's picture 1246 pencils
ricklongo | Mon, 2008-02-11 15:12

Huh?

graphikamaal's picture 110 pencils
graphikamaal | Mon, 2008-02-11 15:17

Please translate it for those who don't understand the language.

I didn't like it much but here's what it means for others :

Visual of C grade Hindi movies.

"Use condoms for prevention of ads"
issued by Dainik Bhaskar

www.graphikamaal.com

smartkani's picture 174 pencils
smartkani | Tue, 2008-02-12 00:28

the titles on the three old hindi movie posters are (left-to-right):

1. reshma's (wild) youth

2. just one mistake

3. a horrifying death

use condoms, save yourself from aids.

never mind...

Wordnerd's picture 6617 pencils
Wordnerd | Tue, 2008-02-12 13:14

oh, this is actually nice! Like the bollywood stuff connected with aids, because in those films everything seems so easy. together with those titles it goes boom!

sonucoues2002's picture 806 pencils
sonucoues2002 | Tue, 2008-02-12 00:56

simply superb

vinaywins's picture 138 pencils
vinaywins | Tue, 2008-02-12 02:49

Congratulations!
Minoti and Gwendoline
Keep up the good work:-)

Vinaywins
www.freewebs.com/vinaywins

Vinaywins

iT-iS-i's picture 1729 pencils
iT-iS-i | Tue, 2008-02-12 02:54

No mannnnnnn! What does this achieve if nothing at all? A quick glance and then?

Who turned the world upside down?

:: Put your ears against the ground so i can walk over what you heard::

ahtiras's picture 51 pencils
ahtiras | Tue, 2008-02-12 03:18

good work.

FarFromFlorida's picture 106 pencils
FarFromFlorida | Tue, 2008-02-12 03:47

What does Hindi Posters to do with AIDS?

creativeworld's picture 6 pencils
creativeworld | Tue, 2008-02-12 04:05

very good work

Congratulations!
Minoti and Gwendoline

sgkatarnavare's picture 2 pencils
sgkatarnavare | Tue, 2008-02-12 04:10

New way to convey the message.
VERY GOOD. LOVE IT.

puppiepoppy's picture 1642 pencils
puppiepoppy | Tue, 2008-02-12 12:22

Bravo!!! The only ad from India written in Hindi wordings....unlike most India stuffs we see here in Ad of the world.

www.michaelwongcc.com

ad_maniac's picture 7 pencils
ad_maniac | Wed, 2008-02-13 02:54

simple nd straight but very creative way of conveying the message...

TRYING TO MAKE BEST MORE BETTER

Hiten86's picture 72 pencils
Hiten86 | Sat, 2008-02-16 03:06

Works, for the average indian atleast.
put's the point across to even the lowest classes of people (no offence)
it does what it's meant to do!

Devil is in the details,
Lets keep it simple!

http://www.simplycircular.wordpress.com

Guest commenter's picture
Guest | Wed, 2008-06-04 00:23

really this is verry good work.I like this ad your concept is very good......

mukesh kumar
national institute of fashion techonology (new delhi)

darshana's picture
Guest | Wed, 2008-06-04 02:49

it's too good

i like the concept

amits's picture 79 pencils
amits | Thu, 2011-01-20 03:39

aids ki roktham bollywood estyle..... very good keep is up

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