AIDS Awareness Campaign: Straight

1. No intercourse without a condom.
2. No sperm or blood in the mouth.
If the past's interfering with your relationship: check-your-livelife.ch
Love life. Stop AIDS.

Client: Federal Office of Public Health FOPH Switzerland
Head of Campaign Department: Adrian Kammer
Project Manager: Fabrice Burri
Advertising Agency: Euro RSCG Switzerland
Creative Director: Petra Bottignole
Art Director: Ondrej Maczko
Copywriter: Serge Deville
Photographer: Anoush Abrar
Account Management: Marc van der Heijden, Siegrun Meier, Nathalie Pasternak

9 comments

bp.abhishek's picture
bp.abhishek
21 pencils

good one appealing

addyhoch10's picture
addyhoch10
2592 pencils

sorry, i don't get it.

soulbearer's picture
soulbearer
210 pencils

the girl's past is all those men...that's because they're shady = past

nohan's picture
nohan
15 pencils

its a good one........

ChuckNorris's picture
ChuckNorris
834 pencils

what?

x-men's picture
x-men
340 pencils

horrorific, but thanks, it made me awake.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

There seem to be several different thoughts scattered all over the page, each having little to do with the other. After all's said and done, it ends up feeling like a muddled mess.
Probably the only way any of those guys could "interfere" with your relationship would be by stinking up the whole bathroom by the guy dropping anchor over there. Still, they don't seem to mind at all... Gotta be those rose petals, right?

Joe76's picture
Joe76
772 pencils

nice campaigne.

Marucuturu's picture
Marucuturu
120 pencils

They are not showing in a literal way how they can interfere with your love life. The image just shows all the people that have been with the girl in her past. If they were portrayed as ghosts, or in a similar romantic position, it would be a "show you x, tell you x" ad, making it boring.

I think this campaign is quite good, it has a powerful insight that might make people aware of the dangers that unprotected sex carries. I know I started to really worry about that when I knew my boyfriend's ex girlfriends...

Regards.

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