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Aides: Flag
Your rating: None Average: 3.8 (25 votes)

The great fashion sale.
The fight goes on against Aids.

This visual represents the continued fight against AIDS by raising money through the Great Fashion Sale.

Advertising Agency: BETC Euro RSCG, Paris, France
Agency supervisors: Héloïse Hooton, Sylvain Marchand, Eugénie Lefebvre, Maria Galleriu
Creative Director: Stéphane Xiberras
Art Director: Julie Troja
Copywriter: Laurence Badate
Art buying: Isabelle Mocq
Photographers: Suzie Q + Léo Siboni
Producer: Annick Audoux
Studio: Daguerre – Bénédikte, Audrey et Adeline

Retouching: Picto

12 Comments

alen.ciftci's picture 19 pencils
alen.ciftci | Thu, 2010-02-18 09:49

printing plate...

Axl's picture 262 pencils
Axl | Thu, 2010-02-18 10:35
1

euro rscg ne sont plus au top...McDo et celle-ci sont des copies, honteux

Gualcor's picture 968 pencils
Gualcor | Thu, 2010-02-18 12:08
5

Maybe not...

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

xcreativity's picture 2384 pencils
xcreativity | Thu, 2010-02-18 18:13
3

not the best metaphor to use in my opinion..

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

cruzialx's picture 194 pencils
cruzialx | Thu, 2010-02-18 21:13

Loved the artwork but looks like Harvey Nichols ad :D

shaliniganguli's picture 22 pencils
shaliniganguli | Fri, 2010-02-19 02:55

I'm sorry sistas from different mistahs.
It's been done before.

http://adsoftheworld.com/media/print/khadims_egaro_shopping_revolution_2

rolling.stone's picture 2750 pencils
rolling.stone | Wed, 2010-03-10 05:13

hey shalini you proved yourself a allegiant bong :)

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~ Quite obviously, I have gathered no moss ! ~

everartz's picture 7590 pencils
everartz | Fri, 2010-02-19 05:48

i think its nice even it was done somehow before

| Everartz |

archiwan's picture 55 pencils
archiwan | Sat, 2010-02-20 11:13

the idea of this Ad is not very strong...

alexander_bickov's picture 3323 pencils
alexander_bickov | Sat, 2010-02-20 11:42

Great art work

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

michelangelo's picture 662 pencils
michelangelo | Tue, 2010-02-23 08:46

Nice looking ad... knickers being blown by strong wind,,, why no wind on models' clothes, hair and ground?

myke's picture 22 pencils
myke | Thu, 2010-02-25 00:27

Yea it has been done before. The art direction in this one kicks ass over the former though.

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