AIAIAI: Merry Christmas / Happy New Year

Danish headphone company, AIAIAI, wanted to give a fun and engaging holiday greeting to consumers. The double meaning of the symbol and second holiday message, was revealed when turning the magazine 90 degrees. So the simple geometric christmas tree also is a fast forward music button, symbolizing going into or skipping for the next year.

Advertising Agency: AIAIAI, Copenhagen, Denmark
Creative Director / Art Director: Peter Mix Willer
Published: December 2013

4 comments

bardhanjoy's picture
bardhanjoy
176 pencils

Good one... :)

Joydeep Bardhan

Samson Muthiah's picture
Samson Muthiah
289 pencils

Good idea.

Samson

BLACKPIXEL's picture
BLACKPIXEL
468 pencils

nice

kleenex's picture
kleenex
26920 pencils

simple.

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