AIAIAI Headphones: Iron

get inside your music

Advertising Agency: Ogilvy & Mather Advertising, Hong Kong
Executive Creative Directors: Simon Handford, Sandy Chan
Creative Director: Alvin Lim
Art Directors: Alvin Lim, Sonny Tjahjadi
Associate Creative Director / Copywriter: Richard Sorensen
Visual Effects: T-Films
Client Team Director: Tak Chi Lee
Strategist: Tem Hansen
Photographer: Connie Hong
Retoucher: Pohin
Retoucher: Rudy Harianto
Account team: Paul Lam
Published: March 2012

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19 comments

stevel's picture
stevel
423 pencils

wtf?

Hadrons's picture
Hadrons
5707 pencils

http://www.youtube.com/watch?v=vSkb0kDacjs

It's a nice capture of the clip.
Will work for the teen group.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

stevel's picture
stevel
423 pencils

i see. little esoteric, but good.

ace85le's picture
ace85le
3941 pencils

nice execution and i like it!

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Jackbr's picture
Jackbr
1346 pencils

Nice art.

Jack

kleenex's picture
kleenex
22696 pencils

the whole campaign is not bad.

pierrelastname's picture
pierrelastname
2869 pencils

nothing there

tonyshow7's picture
tonyshow7
30 pencils

nice.

you can be better

rakhal's picture
rakhal
141 pencils

logo bit out focus

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Very nice art direction. Dark vision on this one. I like

mertos's picture
mertos
899 pencils

very nice

darrenabriel's picture
darrenabriel
54 pencils

hate to burst the bubble but the execution - style, color, direction is the same as Iron Kid - Wood . Link-> http://www.youtube.com/watch?v=vSkb0kDacjs .

darrenabriel's picture
darrenabriel
54 pencils

hate to burst the bubble but the execution - style, color, direction is the same as Iron Kid - Wood youtube.com/watch?v=vSkb0kDacjs

Abhishek Parikh's picture
Abhishek Parikh
566 pencils

The idea is seen in motion format many a times... they have only adapted it in print.

darrenabriel's picture
darrenabriel
54 pencils

idea is the same. no reason for not doing something fresh. it'll be boring if everyone start readapting stuff from all over.

rikosam's picture
rikosam
19 pencils

Pas tout compris là -_-

CuriousPencil's picture
CuriousPencil
4227 pencils

I like this - and the repurposing of Iron Kid's themes here, and Radiohead's and the White Stripes in the other executions, it's a great move. An elaborate cut-and-paste approach maybe, but who doesn't scrap-book their heroes in some way?

moteldemoka's picture
moteldemoka
63 pencils

Stupid idea but great visuals.

azarchick's picture
azarchick
6 pencils

I like it!

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