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Tongue

Agency: 
Published/Aired: 
September 2010
Description: 

Misbehaviour is rising.
Test scores are falling.
The superintendent needs answers now.
From an architect.

Advertising Agency: Sengeworks, Baltimore, USA
Art Director: Bill Senge
Copywriter: Scott Rasmussen
Photographer: Jason Hetherington

Comments (5)

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Highest Rated

Guest's picture
Guest

I think it's making the valid point that architecture goes deeper than designing a building and encouraging people to look to architects for answers. I just wonder where these ads were placed.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I don't really get this campaign :<

Pedestrian's picture
Pedestrian
Activity Score 492

Bad art direction. Bad, repetitive copy.

shortafella's picture
shortafella
Activity Score 1063

this is hard to understand and when you get it it's not big deal. next.

atb2005's picture
atb2005
Activity Score 13561

Copy is good; art is a disaster.

Guest's picture
Guest

I think it's making the valid point that architecture goes deeper than designing a building and encouraging people to look to architects for answers. I just wonder where these ads were placed.

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