AIA: Luna Park

Add fun to your meal.

Advertising Agency: DDB Milan, Italy
Creative Directors: Francesco Taddeucci, Luca Albanese
Copywriter: Riccardo Ciunci
Art director: Mattia Montanari
Post production: Roque

April 2010


aaaron's picture
103 pencils

The same old song...

pepsitrev's picture
27 pencils

as an ex carnie i think this is a cool pic but boring way to get kids to eat

pepsi for the 60s generation and still going strong

thedesignaddict's picture
5403 pencils

Come on guys. You make no effort to tell us what the heck AIA actually is.


Paloma's picture
531 pencils

No, it's not fun guys

xcreativity's picture
2374 pencils


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atb2005's picture
13561 pencils

AIA is Agricola Italiana Alimentare, one of the top names in the poultry sector in Europe and a leader in the fresh products segment. That being said, I want to know what's wrong with Italian advertising. How is it possible that this country, which has so much creative talent, continues to churn out these nonsensical campaigns?? What's this ad saying? That eating chicken or turkey is fun? And this comes from DDB!

This is the other image in this campaign (not sure why it does not show, next to this one):

Zenterdome's picture
46 pencils

Boring concept, sorry.

bobby666's picture
1460 pencils

sorry guys. the ad has failed to communicate the message.

Muhammad Imran's picture
Muhammad Imran
616 pencils

Like the ad very much, its good and I can see the effort to create this beauty, guys you have to see this ad by the kid eye...

Singularity's picture
202 pencils

I'd rather see the "fun" object made of food. That might make this much clearer to a viewer unfamiliar with the brand.

- Jeff

– – – – – – – – –
President, Singularity Design | | | Is your brand getting the attention it deserves?

smartbox's picture
177 pencils

Really forced

everartz's picture
7609 pencils

the only thing i like here is the angle from which the plate is taken.. but apart from the its nothing impressive

| Everartz |

akshaysrikar's picture
420 pencils

enjoy my meal, eating what??? an amusement park???

there is no creative thought in this ad...

enjoyment = amusement park
so put it on the plate... viola... done..

art.vs.commerce's picture
566 pencils

left confused

Dzsoi's picture
8001 pencils

Holy sh*t, after they've found out the "meal is fun" message, they spent no more than 1 minute to come up with a creative. This is not just a first idea. This is a totally lame and wrong first idea.

Tommy G.'s picture
Tommy G.
897 pencils

Inspiring concept. The Art Direction could have been a bit better.

Cioccolato13's picture
29 pencils

cliche..!! bad..!!

Mas que palabras, la esencia..!!

Cioccolato13's picture
29 pencils

cliche..!! bad..!!

Mas que palabras, la esencia..!!

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