AIA (American Institute of Architects): Tongue

Misbehaviour is rising.
Test scores are falling.
The superintendent needs answers now.
From an architect.

Advertising Agency: Sengeworks, Baltimore, USA
Art Director: Bill Senge
Copywriter: Scott Rasmussen
Photographer: Jason Hetherington


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

I don't really get this campaign :<

Pedestrian's picture
492 pencils

Bad art direction. Bad, repetitive copy.

shortafella's picture
1059 pencils

this is hard to understand and when you get it it's not big deal. next.

atb2005's picture
13567 pencils

Copy is good; art is a disaster.

Guest's picture

I think it's making the valid point that architecture goes deeper than designing a building and encouraging people to look to architects for answers. I just wonder where these ads were placed.

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