AIA (American Institute of Architects): Tongue
Misbehaviour is rising.
Test scores are falling.
The superintendent needs answers now.
From an architect.
Advertising Agency: Sengeworks, Baltimore, USA
Art Director: Bill Senge
Copywriter: Scott Rasmussen
Photographer: Jason Hetherington
5 Comments
I don't really get this campaign :<
http://jackmancer.com/
http://twitter.com/jackmancer/
Bad art direction. Bad, repetitive copy.
this is hard to understand and when you get it it's not big deal. next.
hopa, scuze
Copy is good; art is a disaster.
I think it's making the valid point that architecture goes deeper than designing a building and encouraging people to look to architects for answers. I just wonder where these ads were placed.