Aia Agricola Alimentare: Luna Park
Add fun to your meal.
Advertising Agency: DDB Milan, Italy
Creative Directors: Francesco Taddeucci, Luca Albanese
Copywriter: Riccardo Ciunci
Art director: Mattia Montanari
Post production: Roque
18 Comments
The same old song...
as an ex carnie i think this is a cool pic but boring way to get kids to eat
pepsi for the 60s generation and still going strong
Come on guys. You make no effort to tell us what the heck AIA actually is.
Fail.
No, it's not fun guys
forced.
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Alexandre Brito
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AIA is Agricola Italiana Alimentare, one of the top names in the poultry sector in Europe and a leader in the fresh products segment. That being said, I want to know what's wrong with Italian advertising. How is it possible that this country, which has so much creative talent, continues to churn out these nonsensical campaigns?? What's this ad saying? That eating chicken or turkey is fun? And this comes from DDB!
This is the other image in this campaign (not sure why it does not show, next to this one):
http://adsoftheworld.com/media/print/aia_aladdin
Boring concept, sorry.
sorry guys. the ad has failed to communicate the message.
Like the ad very much, its good and I can see the effort to create this beauty, guys you have to see this ad by the kid eye...
www.praxisadvertising.com
I'd rather see the "fun" object made of food. That might make this much clearer to a viewer unfamiliar with the brand.
- Jeff
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President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?
Really forced
the only thing i like here is the angle from which the plate is taken.. but apart from the its nothing impressive
| Everartz |
enjoy my meal, eating what??? an amusement park???
there is no creative thought in this ad...
enjoyment = amusement park
so put it on the plate... viola... done..
left confused
Holy sh*t, after they've found out the "meal is fun" message, they spent no more than 1 minute to come up with a creative. This is not just a first idea. This is a totally lame and wrong first idea.
Inspiring concept. The Art Direction could have been a bit better.
cliche..!! bad..!!
Mas que palabras, la esencia..!!
cliche..!! bad..!!
Mas que palabras, la esencia..!!