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Pop Up House

Agency: 
Published/Aired: 
September 2010
Description: 

The project shows How a donation for building homes for typhoon victims also helps the advertiser Through Project AHON, media owners gave discounted rates for ad spaces, advertisers paid full price, and the difference was given to Red Cross.

Advertising Agency: BBDO Guerrero \ Proximity, Philippines
Chief Creative Officer / Copywriter: David Guerrero
Executive Creative Directors: Joel Limchoc, Simon Welsh
Creative Director / Copywriter: Tin Sanchez
Creative Director / Art Director: Brandie Tan
Art Directors: Peepo David, Dennis Nierra
Producer: Al Salvador
Retoucher: Manny Vailoces
Account Manager: Marion Manalo, Belay Santillan

Comments (7)

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Highest Rated

Guest's picture
Guest

妈比 都是英语

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Pop-up ads are always nice but nothing new. Besides that they're very expensive and that's strange if you're a fundraiser, in my humble opinion....

atb2005's picture
atb2005
Activity Score 13561

I like it, but this particular placement in some Flow magazine did not seem to raise much money.. Enough to build just one house.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I've done things like this and it's VERY expensive and time consuming to produce. Kudos if you were able to pull it off on budget.

jackblack's picture
jackblack
Activity Score 2350

They should have just donated the media spend and did a video why they did it.

Guest's picture
Guest

they actually did.

Guest's picture
Guest

妈比 都是英语

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