The project shows How a donation for building homes for typhoon victims also helps the advertiser Through Project AHON, media owners gave discounted rates for ad spaces, advertisers paid full price, and the difference was given to Red Cross.
Print advertisment created by BBDO, Philippines for Ahon, within the category: Public Interest, NGO.
Chief Creative Officer / Copywriter: David Guerrero
Executive Creative Directors: Joel Limchoc, Simon Welsh
Creative Director / Copywriter: Tin Sanchez
Creative Director / Art Director: Brandie Tan
Art Directors: Peepo David, Dennis Nierra
Producer: Al Salvador
Retoucher: Manny Vailoces
Account Manager: Marion Manalo, Belay Santillan
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More