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Åhléns, Kids Solution: Napkin
Åhléns department stores. Endless possibilities.
Advertising Agency: King Stockholm, Sweden
Creative Director: Frank Hollingworth
Copywriters: Hedvig Hawall Bruckner, Pontus Ekström
Art Directors: Helena Redman, Alexander Elers, Daniel Söderstedt
Photographer: Petrus Olsson
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Comments
How many more times will we keep seeing this format.
well, i just hope their slogan does not refer to the number of executions they can come up with.
Target has already done this, and much better. Kill it.
ikea did it too, very similar.