Água Cristalina: Waste, Shower

The water that you waste is the water you'll need.

Advertising Agency: Pandora Comunicação, Natal/RN, Brazil
Creative Director: Caio Victoriano
Art Director: João Filho
Copywriter: Tiago Mesquita


Marlus Lau's picture
Marlus Lau
1808 pencils

I don't like it. The idea is so so, I don't get the purpose of that little car standing there...about the execution: where the water gets back into the ocean is not good, badly executed. Where the sprinkler is set is also not good, it seems the AD wanted to make something realistic, but didn't realize how to do that! The details are reckless!

The wood sign says: "It's not about a long bath taken. It´s about 135 liters wasted every 15 minutes". In case of someone gets curious.

HappyHour's picture
2385 pencils

I think the art is fun.. I'm just not really understanding the presentation of the idea. It appears to me that we don't have a problem at all - the water coming out of the shower head is all going back into the ocean and completing a perfect cycle...so nothing seems to be wasted. If it's saying that this is an ideal picture that doesn't exist - it's extremely convoluted.

Dzsoi's picture
6556 pencils

Exactly, my friend. Worst type of mistake - it shows that there is no problem at all. Own goal.

Guest's picture

Rolou um minu"L"tos ali.

Vamo aprender a escrever né?

dadada's picture
1720 pencils

nice execution, but i didn't get the point!

Everybody is creative, be yourself.

Pablo Allende's picture
Pablo Allende
66 pencils

I think it's interessting for comum people.

Guest's picture

i like the thought, but unfortunately the massage it's delivered to short...

himanshu prabhakar's picture
himanshu prabhakar
471 pencils

Grass is not actual .

Himanshu Prabhakar

Guest's picture

the picture is well done, for the idea i'm not sure...i undurstand it but it may be more disgusting or tragic

Guest's picture

don't Illustrators get a mention on these sites anymore?

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